1. Startups

Astra Digital Officially Launches Used Car Buying and Selling Platform "mobbi"

Attempting to connect buyers with all lines of services in the Astra Group ecosystem

To cover a wider market, PT Astra Digital Mobil officially launches a used car buying and selling platform "mobbi" (formerly named mo88i). This application provides a wide selection of used cars and is integrated with various automotive businesses belonging to the Astra Group.

With models business-to-consumer (B2C), mobbi connect showroom belonging to the Astra Group ecosystem to used car buyers. With this integration, his party seeks to provide a comprehensive service to customers, both from the quality, financial and insurance aspects as the main considerations in the process of buying and selling and exchanging used cars.

"Currently mobbi is integrated with the Astra Group ecosystem, such as Toyota, Daihatsu, IBID, Auto TRUST, ACC group, Toyota Astra Financial Services, Astra Buana Insurance, and AstraPay. The plan is for this integration to continue to increase in the future," said President Director of Astra Digital Mobil Naga Sujady.

The mobbi service provides flexibility in payment options with cash or credit options, plus credit access that can be obtained in the application. The integration support for the Astra Group's ecosystem is expected to facilitate the process of buying and selling and exchanging used cars.

"Mobbi puts forward three advantages, namely inspection by experts from Astra, Mobbi Certified quality assurance, and an eight-day money back guarantee. So, if within that time, the car does not comply with the Mobbi Certified inspection results, the customer can return the car and get refund 100%," added Director and Co-CEO of PT Astra Digital Mobil CK Yap.

Used car sales landscape

The growth of the used car buying and selling business was recorded to grow 10% throughout 2022 compared to last year. Presence online marketplace contributed to the growth of the used car buying and selling business. Apart from mobbi, a number of platforms that offer the same service include Carro, Carsome, Autofrens, Moladin, to Broom.

Based on researchDailySocial, the habits of people transacting on online marketplace shape buying and selling behavior through digital platforms. Meanwhile, automotive retail services are divided into several business models, namely B2C or C2C. The most popular are new car sales services (by businesses), used car sales services (by businesses and consumers), and used car sales services (by consumers).

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In addition, the decline in buying power for new cars due to the Covid-19 pandemic has actually triggered an increase in used car sales volume. Currently, the industrial landscape is being dominated by two camps. On the one hand, a number of large dealers along with several giant platforms are focusing on instant selling services.

Basically, they adopt a conventional dealer model with much bigger capital and technological support. On the other hand, there are many brokers and home traders who still work in the traditional way and often lack transparency in running their business. Draft sharing economy also widely applied by players marketplace current car.

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