The Mobile Application Market in the United States Turns Out Not As Beautiful As Imagined

The assumption 'the grass on the other side is much greener than the grass in your own yard' may be appropriate to describe the following situation. The United States, which is undeniably a mecca for the development of technology, global business, and popular culture, does not seem to be an attractive area for the development of the mobile application market, which is currently passionate in many countries, including Indonesia. What happened there?

As reported by the site Quartz, with reference to the application report mobile devices in the US market last August by ComScore, it was found that the majority of smartphone users in the US, barely downloaded any apps during the month. According to the report, users smartphone in the US feel that their daily needs have been met through the application mobile devices which has been owned. In short, they don't really need a new mobile app.

This then refers to what kind of applications they use the most. A report recently released by Localytics has shown, application streaming music, health & fitness, and social networks are the most frequently used applications by users smartphone in the land of uncle sam.

The excellence of music streaming applications such as Spotify and Pandora is certainly triggered by the trend of changing the way users access music, who now feel much more comfortable with the platform. online rather than offline. Meanwhile, the popularity of the app health & fitness also helped by the presence wearable devices who has been working hard lately.

What about the fate of other types of applications? From the graph above, it can be seen, the average usage time of users smartphone in the US of various types of applications does not take much time on applications such as travel, entertainment, and others. The game application has only managed to occupy the basic position which can be analogous to that the application is not a user priority smartphone in the US to download onto his phone.

From the situation above, maybe you will wonder what the correlation is for Indonesia? You see, in the open era that has allowed global trade activities to take place, it seems that it has resulted in 'mortal' hopes which are often expressed by some local startup application developer activists who have aspirations to be able to move forward as a capable product producer.Go international'. Though the impact may not necessarily be as beautiful as imagined. Instead of wanting to be successful abroad, what exists is actually sinking before it can emerge to the surface.

Seeing the application market situation in the US that has been described above, it certainly gives the impression that you local application developers should think about it first before deciding to develop products that are prepared for the international market, especially for the US market. Instead of worrying about developing products that are attractive to them, as a local product, making a name in the domestic market can actually be a proud achievement in itself.

[photo illustration: Shutterstock]