Super Application, Presenting Basic Food Easier and Cheaper

Indonesia, which consists of thousands of islands, has its own wealth and problems. One of the problems is the uneven prices of basic necessities and basic goods. In the second and third tier cities, which have a Gross Domestic Product (GDP) which is 3-5 times lower than Jakarta, they provide basic necessities and goods which are 20-200% higher than Jakarta.

Seeing the discrepancy, it appears social commerce named Super which aims to achieve equal distribution of prices for basic necessities and basic goods, especially for rural communities. This startup, which has received series C funding, seeks to increase access to basic necessities and basic goods, create jobs, and facilitate distribution flows for tier two, tier three, and rural areas in Indonesia.

The application, which has existed since 2018, has been operating in 30 cities in East Java and South Sulawesi. The focus areas currently targeted by Super are areas with a GDP per capita of less than or equal to $5.000.

How Super Works

In order to be able to realize even prices in small towns and villages, Super presents an agent called Super Agen, to support logistics operations and assist customers in placing orders on the application. Super also cooperates with beg around the area to provide substitute goods at lower prices, but of good quality.

Super also build hyperlocal supply chain to send orders to thousands of agents in a short time, within 24 hours counting from the time of order. This can be realized because of the partnership with community agents, consisting of individuals and stalls, to organize and distribute to the community every month.

Not only that, Super operations are supported by data-based technology, in order to analyze market behavior, demand, supply, and business recommendations more optimally. 

The Advantages of Shopping at Super

The Super application offers several advantages, including the following:

• Easy

Super can be used to buy personal, household needs, and even product stock for your business, because Super allows you to shop wholesale. In addition, your purchases will be delivered the next day after you order, either through the application or assisted by a Super Agent.

• Cheap

Sebagai social commerce which aims to create competitive prices in all corners of Indonesia, of course Super offers friendly prices. There are wholesale prices and free shipping.

• Friendly

Super provide service customer service as well as a Super Agent who can help you place an order.

• Lots of Gifts

Super also offers variety voucher and attractive prizes.

With Super's innovation to provide basic food and basic goods at low prices in all corners of Indonesia, he hopes to help all people, especially those living in rural areas, to be able to access quality products at affordable prices. In addition, the existence of Super Agents also helps absorb labor. May be useful.