Newfemme Application Presents Women's Health and Lifestyle Information

Based on data released by the Ministry of Home Affairs in 2021, the number of Indonesian women population is more than 135 million people or 49,5% of the total population. Other data from the 2021 National Digital Literacy Index Survey states that 56,6% of internet users in Indonesia are female, higher than the number of male internet users.

The high number of Indonesian women today, then motivates Newfemme to stand up and be a friend of Indonesian women in accessing information about health, lifestyle, the latest information, to life hacks. Launched in 2021, the platform has a mission to raise awareness of women's health care.

After previously being accessed viawebsite, now Newfemme launches their application which can be downloaded on the Play Store.

"Newfemme is here as an application that understands women the most. An application that can help women, and educate them in every phase of their lives. Whether they are girls and just starting menstruation, the phase when they are dating, the phase when they are married, the phase when they are pregnant and giving birth , the phase of educating children, until they are old and menopause," said CEO of Newfemme Grace.

In addition to summarizing articles produced internally, Newfemme also provides an opportunity for the general public to contribute to sharing insights through services UGC (User Generated Content) which is applied. Through a program called “Friends of Pen Newfemme”, the program helps freelance writers to publish their works and get reward in the form of balance e-wallet each of his writings is published by Newfemme. Currently there are around 1.000 freelance writers who have joined.

To expand the number of users, Newfemme also has plans to establish strategic partnerships with the community. Through Newfemme, no information is taboo to share. Because this information will be useful and become a valuable lesson for women in the Newfemme community.

"In addition to focusing on the Indonesian market, Newfemme also has plans to expand in other Southeast Asian countries such as Singapore, Malaysia and the Philippines," said Grace.

In Indonesia itself, previously there were platforms that focused on lifestyle content and issues around women. Some of them Female Daily, Magdalene, IDN Media (Popbela, Popmama), and a number of others.

Consultation and gamification features

To provide more in-depth information, Newfemme also has a consultation feature with certified doctors that can be accessed online on-demand. Currently they already have two doctors for the consultation feature. In the future they also have plans to increase the number of existing doctors. In the initial phase, the consultation was still provided free of charge by Newfemme.

Newfemme will also launch several new features, such as the Pregnancy Monitoring feature which will help expectant mothers to monitor their content and stay healthy during pregnancy, as well as a multi-platform video content feature that will discuss various things about women. For this service, another startup that provides similar services is one of them Tentang Anak.

Not only as a consultation and health monitoring platform, Newfemme also provides additional features such as the interactive game Makeover Glow Up and the NewFM Podcast which can now also be listened to on YouTube. website Newfemme and also Spotify. All features and games in Newfemme can be used for free by exchanging a number of Newfemme coins.

To get Newfemme coins, users can recommend to other users, it can also be by sharing articles and podcasts on their social media, to doing daily logins to applications and games. The concept is similar to that offered by the current marketplace.

“We believe Newfemme will be a pioneer application for Indonesian women who can answer the needs and challenges of women today and in the future. With interactions, consultations, and quality content, Newfemme will even be able to become a life guide and educate us, Indonesian women," concluded Grace.