Learn About Google Adwords, An Advertising Platform That Helps Businesses to Grow

In this all-digital era, business people can expand their market through the use of the internet. One of them, through the features advertisement paid from the Google search engine, called Google Adwords or often also called Google Ads.

When searching for a keyword on Google, the search results often find the word “Ads” or “Ad”. That is what is meant by Google Adwords. So, what exactly is this feature from Google, and why is it suitable for business people?

Such questions often arise from business people who want to explore digital marketing, as an effort to expand the reach of its target market. To answer that curiosity, consider the following explanation.

What is Google Adwords?

Google Adwords is a feature used to advertise business products, which will later appear on Google search pages, with certain keywords related to the advertised product.

For information, actually Google Adwords has changed its name to Google Ads, since 2018. Even so, there is rebranding this has no effect on how it works and how it is used.

The existence of Google Ads is claimed to be able to answer the anxiety felt by business people, especially for those who want or have penetrated into the digital world. This feature facilitates the ability of business people to plan digital marketing strategies.

Business people can set their own ad placements to appear on Google Search, as well as other criteria such as keywords, topics, locations, to language, according to the target market targeted by business people.

Not only that, the duration of the ad serving and the range of the number of clicks per day can also be set by the business person, according to their marketing budget.

Google Adwords Payment Mechanism

Regarding the cost of advertising on Google Adwords, there are several payment methods implemented by this feature, including:

• Pay per 1,000 Impressions (Pay per Thousand Impressions)

For those who advertise on Google Adwords will be charged advertising fees, every thousand people who see the ad. This method is suitable to be applied to see how big awareness built from posted ads.

• Pay per Click (Pay per Click)

Advertisers will be charged advertising fees, every time someone clicks on the ad. If the audience only sees the ad, without visiting the advertised product site, it will not be charged anything.

• Cost per Conversion (Pay per Conversion)

Fees will only be charged when advertising objectives are met. For example, the expected purpose of advertising is for the audience to register for member accounts to purchase products. Thus, the advertiser only pays for each goal accomplished.

Business people who take advantage of this Google Adwords feature, it means that they have taken a step forward towards the world of digital business. This feature can improve brand awareness to the sale of the advertised product. So, it becomes the right digital marketing strategy.