AnyMind D2C Launched, Facilitates Influencers to Establish Their Own Product Brands

Having previously claimed success in Japan and Thailand, AnyMind Group launched AnyMind D2C (direct-to-consumer) for Influencers in Indonesia. Services are presented to boost independent businesses owned by an influencer, providing technology and solutions for an influencer, marketer, publisher, and business owners.

For starters in the Indonesian market, AnyMind announced the launch of SNH, which is brand lifestyle outfit in collaboration with actress Nathalie Holscher. This is brand D2C an influencer first made.

“The launch of SNH by Nathalie Holscher is just the beginning, and we will continue to help marketers, an influencerand publisher become more borderless,” said AnyMind Group Indonesia Country Manager Lidyawati Aurelia.

AnyMind will cover all initial costs for brand them, including planning and conceptualization, potential evaluation, manufacturing, and operation E-commerce and logistics. In short, an influencer there is no need to incur costs from the start, and monetization is done through revenue sharing based on the sale of goods.

This kind of innovation really needs to be rolled out, especially in Indonesia, there is quite a lot of competition for platforms that accommodate influencers. Besides AnyMind, there are several players who bridge the needs of marketers with influencers, including Allstars who are new to working with Gojek, there are also SocialBuzz, Hiip, Partipost, Verikool, and so on.

Company targets

Since the launch of AnyMind D2C for Influencers, it is claimed that there have been many positive responses from fans an influencer who want to grow their business independently. AnyMind has launched several brands with influencers in Thailand and Japan. The company also says it has more than 40 brand di pipeline for the next 6 months.

"In the second half of 2019, we started planning and exploring this concept, and officially launched the new business model and AnyFactory's first product in March 2020," said AnyMind Group Co-founder & CEO Kosuke Sogo.

To make the whole process easier, AnyMind has worked with several brands (businesses) to improve their D2C capabilities. This includes product manufacturing through AnyFactory, infrastructure provision E-commerce via AnyShop using tools from AnyMind Group such as AnyManager (site analytics) and AnyCreator (social media analytics and management).

The company also provides a version alpha from the logistics platform, AnyLogi to easily manage supply chains, from product warehousing, inventory management, and synchronization with AnyShop for product stock, to providing customer support services.

"Ultimately, our mission is to make every business borderless, and we want to provide the infrastructure for the next generation of businesses across Asia. This infrastructure includes software for business intelligence, manufacturing, E-commerce, marketing and logistics, enabling aspiring business owners anywhere in the world to create, sell, market and deliver their own products to customers," concluded Sogo.