Antler: Web3 Era Opens Creators Opportunity to Increase Monetization Resources

Antler's early stage VC just released "The New Creator Economy Report" with Speedinvest. This report highlights the era of Web3 technology and its impact on industry growth creator economy the world throughout 2021.

Currently, the industry creator economy globally has touched the $104,2 billion mark. This growth is also in line with the increasing involvement of investors in creator economy. Antler noted global investors have poured a total of around $1,3 billion into the platform creator economy throughout 2021.

Given this growth rate, Antler estimates that as many as 1 billion people will identify as creators in the next five years. Besides, its future growth cannot be separated from the new era Web3 teknologi technology which changes the definition and power of the creator, from the principle of the creator itself to being community-based. This means that the community will have a big role to play in supporting creator monetization efforts.

According to this report, creators in the Web3 era are no longer seen as simply providing value to the platform, but are also shaping new ways of creating interactive relationships between creators and fans. There are opportunities for creators to offer more, not only to fans, but to creators themselves and the community.

In the era of the Web3, Antler projects that the next generation of creators will have the opportunity to increase the monetization of their content or work. Of course, this is a significant change considering that previously creators relied a lot on advertising and brand sponsorship to get income.

Web3 technology is enabling more people to become creators of the future. The content exploration space is also growing with the emergence of crypto, NFT, and metaverse. Today even many creators are migrating to metaverse where they can monetize their work, like digital art and games.

Founder and CEO Antler Magnus Grimeland says creators are more financially attractive because the current platform allows them to monetize their work on a community basis. "creator economy will not only change the way content is produced, but also open up a world of new technologies and monetization opportunities that were not possible in the Web2 era," he added.

He mentioned that there is still a lot of untapped potential by the Web3 platform, especially tools related to content and community. According to him, the way to connect creators to fans or communities is one of the most attractive investment opportunities.

Meanwhile, Partner at Floodgate Ventures, Ann Miura-Ko, thinks that current technological developments provide a positive value for creators because they can engage directly with their audience without having to constantly feel like a hamster running on a spinning wheel.

"As the audience grows, creators will feel compelled to cater to their inexhaustible tastes, and I think this will take up a lot of time. A platform that allows creators to 'monetize while they sleep' is something I'd like to see," he concluded.

creator economy in Indonesia

Indonesia has also experienced the growth of the creator economy industry over the past few years. Startups are increasingly exploring innovative ways to help creators monetize their work.

As an example, KaryaKarsa and Story Connecting creators with users directly to enjoy content, such as fiction, comics, photos, and illustrations with a unit purchase scheme and a tipping system. per chapter (chapter) can be purchased from IDR 2.000-IDR 10.000. There is also Saweria that uses a donation model or tips for creators who do livestreaming on third-party platforms.

All of these efforts are also inseparable from the increasingly complete digital payment ecosystem, making it easier for fans to provide financial support with various nominal values.

In addition, VCs, media conglomerates, and public figures also show great interest in taking the cake in the market creator economy. Among these are content platforms on-demandNoice which received strategic funding from RANS Entertainment, and Famous All Stars (FAS) which was supported by Elang Mahkota Teknologi (EMTEK) Group.