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Reasons for Email Marketing to be an Effective Digital Marketing Channel

Fellow marketers, you must have often heard that social media is the best digital marketing channel today, besides that there are also social media ads that can help maximize campaigns in social media.

However, according to The American Jenius, 0,59% of your social media visitors will make a transaction with you, and 4,24% of people who receive an email promotion will make a purchase. Moreover, you have a six times better chance of get clicks from emails than the clicks you get from posts on Twitter. In addition, here are some reasons why email marketing is the best marketing channel.

1. Email Campaigns Are Relatively Affordable and Generate High ROI

In addition to being an efficient marketing channel in terms of price, email marketing is a marketing channel that produces the highest ROI compared to other channels such as social media. The average email ROI is 3.800% which is $38 for every $1 spent on email marketing. Combine strategies like segmentation and personalization to help deliver better results.

In addition to being an efficient marketing channel in terms of price, email marketing is a very effective marketing channel generate the highest ROI compared to other channels such as social media. The average email ROI is 3.800% which is $38 for every $1 spent on email marketing. Combine strategies like segmentation and personalization to help deliver better results.

2. Email Campaigns Help You Nurture Leads Until They're Ready to Buy

The average conversion rate of an email is only 1-2%. So, if your leads are not ready to buy now, you need to nurture them, the way is by giving series of email automation that you have personalized for them. The following is an example of a flow for nurturing leads who are not ready to make a purchase on your product.

3. Easy to Increase Engagement with Personalized Content

Digital consumers prefer personalized offers over simply being offered advertisements for the same product as everyone else. Email personalization expected to be a necessity. People are more likely to respond to emails that match their needs and preferences.

Email marketing is a great channel when it comes to getting personal with your audience. Use the data you've collected from customers' online behavior, interests, or past purchases to create customized, relevant emails that are hard to ignore. Personalizing via email will definitely increase open rate and the CTR of your email marketing.

4. Email Remains Effective for Reaching Consumers Mobile

Around 70% of emails are opened from a smartphone or tablets. This means, if you're trying to keep up with the competition, then sending out a mobile responsive version of email will help you stay in touch with your customers. It's also a great asset for driving conversions, given that your target audience is very easy to reach.

Despite this, there are still companies that fail to optimize their content for efficient mobile use. Make sure your email is fully responsive on all platforms other than desktop. Not all marketing strategies are suitable for mobile, so consider email as your top choice for reaching your customers.

5. Interactive Content Will Reach Your Customers

Marketing content interactive ones will have a higher response rate in from your customers. Email marketing offers the opportunity to deliver interactive content at a much lower cost than other marketing channels. Instead of directing your customers to your landing page directly, you can implement different types of interactivity to get the audience's attention to engage with your emails. Such as email carousels, videos, GIFs, and many other things. This will help increase your engagement, so that readers are interested in taking action on your email, which in turn will help increase your CTR higher.

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