Adplus and Wisebirds Collaborate to Offer Adwitt Platform to Advertise on Facebook

As a follow-up South Korea's Yello Mobile acquisition of Adplus, Adplus announced a partnership with Wisebirds, which is also a subsidiary of Yello Mobile, to offer the Adwitt platform for advertising solutions on Facebook. Wisebirds is one of the most recognized Facebook Marketing Partners in South Korea.

The background of this offering is of course the high adoption of Facebook in Indonesia. Brands will compete to advertise on this most popular social media platform to reach a wider range of Internet users. Facebook data six months ago showed Indonesia has 69 million active Facebook users.

Furthermore, 92,4% of them accessing from mobile devices which makes Indonesia the country with the highest percentage of Facebook access from mobile devices in the world.

This massive potential is a gold mine for Adplus and Wisebirds as an advertising technology company. Bringing Wisebirds' Adwitt as an optimized digital advertising platform for Facebook, the collaboration between the two is expected to be well received by brand and marketers in Indonesia. Adplus itself previously also had an Adplus Social Advertising business unit targeting the social media market.

Adplus Co-Founder and CEO Yazid Faizin said in a press release, “The products and work processes they (Wisebirds) do are very interesting. This collaboration is an ideal opportunity for us to collaborate in developing network and business digital advertising, especially through Facebook. Not only in Indonesia, but also in Asia."

About the advantages of Adwitt as an advertising platform on Facebook, Strategic Planning Director of Wisebirds Jun Youl Shin explained, “As a Facebook marketing platform, Adwitt has many advantages in carrying out advertising activities from start to finish. Starting from research, recommendations and analysis of the target market in detail and broadly for campaign effectiveness, systems that help manage advertising effectiveness, as well as flexibility in setting advertising timeframes.

"In short, Adwitt helps marketers to find and reach new targets, and utilize Facebook media in an effective way by eliminating complex things that are not needed in a campaign. And the most important benefit is that it can provide excellent reports and analysis results. complete, which can be used to help make campaign decisions, whenever needed," he added.