aCommerce This Year Focuses on Earning Profits and Launches "Strategy 2.0"

E-commerce platform enabler from Thailand aCommerce announced that it has secured new funding of $15 million (approximately 205 billion Rupiah at today's exchange rates) from Indies Capital Partners. Previously aCommerce had raised a total of $103,8 million in funding over 7 rounds. Their last funding was raised on July 22, 2019 from a Series C round.

Throughout 2019, the company claims to have made a profit in the Thai market, which is considered its most mature market. In addition they also mention an increase in the main business of up to 60%.

To DailySocialPaul Srivorakul, Group CEO and Co-Founder of aCommerce, said the fresh funds obtained were an achievement in itself for the company and signified that investor confidence continues to support the company's vision and mission.

"This is truly a milestone for aCommerce, and we look forward to working with the Indies team and benefiting from their added value and expertise, especially in a market like Indonesia," said Paul.

The company also wants to expand its business and focus on countries in Southeast Asia, outside the Indonesian market. Indonesia is claimed to be a country in Southeast Asia that has great potential, but there are still many challenges to be faced.

According to Paul, with the right strategy, the Indonesian market is quite sufficient fragmented could be an opportunity in itself for platforms like aCommerce.

"Indonesia is a big and attractive market with great potential, but there are still a lot of subsidies going on, especially in the e-commerce [sector]. This means companies have to invest more and it takes longer for companies to achieve break even or it's hard to make a profit," Paul said.

aCommerce "Strategy 2.0"

2020 is also the beginning of the launch of aCommerce's "Strategy 2.0". This new strategic plan is expected to deliver greater value to clients, accelerate the path to profitability in 2020, and position the company for long-term sustainable growth as a company. e-commerce enablers leading in Southeast Asia.

"We are pursuing an aCommerce 2.0 strategy to focus on higher margin opportunities such as Enterprise brands, solutions End-to-End, and channel Direct to consumer (DTC). Another challenge we encountered was small basket size, expensive delivery network to recruiting and retaining young talent and labor law," said Paul.

To be able to provide better services, throughout 2019 the company did not aggressively acquire clients and focused on existing clients. The majority of aCommerce growth in Indonesia comes from global brands, such as Samsung, Adidas, and Loreal to offer services directly to consumers through online services, social media, and omnichannel.

This year the company plans to continue the same sales strategy and focus on registering a brand for companies that are serious and committed to investing and growing their Direct-to-Consumer business.

"With the foundation we set to become a long-term sustainable company last year, through 'aCommerce 2.0', our goal this year is to continue to provide better service value to our corporate clients and achieve group profitability," concluded Paul.