Win a Prestigious Award, It's a Secret Halodoc Present Relevant Innovations for Users
This strategy is carried out in order to present innovations that are relevant to the needs of its users in utilizing access to health services anywhere and anytime.
Digital healthcare platform Halodoc recently won a number of prestigious awards in less than three months in a row. The awards won were Marketeers Youth Choice Award (YCA) 2023, Fortune Indonesia Change the World 2022, Katadata25: The Game Changer in Digital, and PPKM Award 2023 from the Government of Indonesia.
Through these awards, Halodoc is now proving to be one of the community's preferred digital health platforms and mainstays. Now, Halodoc has been used by more than 20 million active users per month, with users coming from various regions in Indonesia, including Maluku, Riau Islands, Kalimantan, Bangka Belitung, East Nusa Tenggara, and Papua.
Chief Operating Officer Halodoc, Veronica Sari Utami, stated that this achievement was inseparable from innovation Halodoc relevant to user needs and strategy marketing based on precise and consistent data. “We thank you for the user's trust, support stakeholder as well as the media which has become an important factor behind all the good benefits provided by the team Halodoc At the moment. During nearly seven years of operation, Halodoc continue to innovate in order to provide access to health services that users can rely on anytime and anywhere," said Veronica.
"In Halodoc We always put the interests of users first patient first. Their ease and comfort in accessing health services is a focus Halodoc. We are also grateful that the various innovations that we have presented are now solutions that are relevant to people's needs and are increasingly becoming part of people's daily lives," he continued.
Not only service innovation end-to-end, Halodoc also aware that in order to facilitate access to health services, they need a strategy marketing which is not only to expand telehealth, but also how this service can be well received by the community. In the beginning Halodoc standing in 2016, telehealth still a common concept, but thanks to strategy marketing consistent, telehealth has now become part of the healthy lifestyle of many people.
Veronica stressed, the marketing strategy in question includes a data-based strategy that focuses on 7P (product, promotion, people, place, price, process, and physical evidence). In addition, he continued, Halodoc also continues to educate the public with information that focuses on preventive actions such as health articles that can be easily searched through applications and blog Halodoc, as well as the presence of a Home Lab preventive service solution to enable users to carry out health tests from home.
Application Halodoc itself is designed to meet the health needs of various generations, from gen Z, millennials, to baby boomers. So far, Halodoc has presented a series of innovations ranging from Appointment services, Home Lab, Mental Health, and Animal Health. Health services Halodoc also integrated in one application to facilitate the needs of Gen Z and millennial users, who now account for 53,81% of Indonesia's total population.
Don't forget the elderly Halodoc It also provides a service that makes it even easier caregiver in caring for his family, one of which is the Subscription feature for reminders and helping parents buy health products regularly. going forward, Halodoc will focus on continuing to develop various preventive health services and make applications Halodoc increasingly relevant to people of all ages.
"As platform digital-based health services, we strive to be able to meet the health needs of various groups of people. We see that it still exists pain points for people who want to continue to maintain their health and para caregiver who care for their parents. Therefore, we focus on providing health services seamless pattern that can be relied upon so that they can #CalmMenjaga anytime and anywhere,” concluded Veronica.