Culinary Food Delivery Service Comes to Yogyakarta

Food delivery services in Indonesia are getting busier now with more and more new players, be it FoodPanda present collaborating with OpenRice, Click eat, or also Message-Aja, recently Culinary present to enliven the market competition between the food messages. By offering similar concepts and services to other players, Culinary currently only serves consumers in Yogyakarta.

Judging from the services it carries, Culinary will look not much different from the website online food delivery others, in fact there tends to be no significant difference whether from the delivery service, ordering scheme, and so on. But on the one hand, Culinary has one thing that distinguishes it, namely its service coverage area which until now has only been available for the Yogyakarta and surrounding areas.

Culinary is not the first to serve the Yogyakarta area. Even though sites like FoodPanda, Click eat, as well Message-Aja, until now it has not opened its service for the Central Java area, in 2012, we had reported the presence of a food delivery ordering site which also only served the Yogyakarta area, namely OrderOnly.

As a fellow food ordering service provider for the residents of Yogyakarta, Kulineran and PesanSaja automatically compete directly. There are several points that can be considered, namely regarding the type of food and the choice of restaurants available and the delivery area between the two which is quite different.

Both Culinary and Messages have a variety of restaurant outlets, ranging from typical Yogyakarta to ordinary restaurants in general. If you look at it briefly, PesanSaja has a much larger selection of restaurant outlets than Kulineran. It may have something to do with Messages Only, which came first. If this point is important enough to be considered by Culinary in future development.

The second difference, which is quite basic, lies in the area of ​​sending food orders. Although both focus on serving customers in Yogyakarta, PesanSaja is "dare" to open a delivery service outside the Yogyakarta area. This service may be for the delivery of certain types of food such as souvenirs typical of Yogyakarta. In this case, MessagesAja is again superior to Kulineran.

These differentiating points should be a reference for future culinary development if you want to provide a more competitive form of competition among other competitors, especially for the city's competitors.

[photo illustration: Shutterstock]