Warung Pintar Group's Mission to Strengthen the Warung Business Ecosystem

East Ventures fostered startups, Smart Shop, has now transformed into a startup that puts forward the concept of new retail by strengthening its position in the B2B e-commerce market.

After acquiring Bizzy earlier this year with a value of $45 million or around Rp. 633 billion, the company still has many plans and targets to achieve. To DailySocial, Co-Founder & CEO of Warung Pintar Agung Bezharie revealed several important points and plans for the company, which has a centaur valuation (more than $100 million) in the future.

Answering problems in the ecosystem

Established in 2017, Warung Pintar offers solutions to problems faced by micro-enterprises that have been the foundation of the Indonesian economy. The current product development that occurs within the Warung Pintar Group is claimed to be the result of deep understanding.

"Every experiment, the discussions that occur with various stakeholder in the ecosystem general trade, as well as various perspectives that continue to intersect from the Warung Pintar team, sharpening the solutions that we are trying to present to continue to provide more value in the distribution process in the warung business in Indonesia," said Agung.

To be able to present a solution, a simple idea that is the initial step for Warung Pintar needs to continue to evolve so that it remains relevant and can answer the problems of every industry player in the ecosystem.

"Today Warung Pintar Group has the most complete solution for every customer stakeholder in the shop business ecosystem. Starting from solutions for shop owners, wholesalers, small to large distributors, and also brand owners. We digitize and integrate every stakeholder with system supply chain leaders us thereby creating greater transparency and efficiency."

By putting technology at the forefront, Warung Pintar tries to work on all the things that are most relevant in the ecosystem. This step was taken by many industry players who saw complex problems on various sides.

Service area expansion

Currently, more and more startups are targeting cities in tier 2 and 3. Agung ensures that Warung Pintar does not only focus on expansion in tier 1 cities.

Banyuwangi be the first step in their spread outside the big cities and become blue print in determining the right strategy according to the needs of the city. The company and the Banyuwangi Regency Government implement the strategy hyperlocal, in the form of empowering local MSMEs to sell at Warung Pintar and making the Warung Pintar unit a tourism information center.

The company claims to have successfully reproduced active transaction user to more than 100.000 stalls. As of today, Warung Pintar Group has been in more than 150 cities and regencies in Indonesia. 52 warehouse owned by Warung Pintar Group, in collaboration with more than 350 wholesalers and distributors in Indonesia, it is possible for the company to reach more cities in less time.

"Positioning Today's Warung Pintar Group is the most complete solution for every stakeholder in the warung business ecosystem in Indonesia," Agung said.

Warung Pintar is also active in establishing strategic partnerships with startups and technology companies. One of them is by developing micro-entrepreneur cash flow management applications BookStore last year 2020. Each startup that is part of the East Ventures portfolio wants to accommodate the special needs of MSME players in Indonesia, such as small stalls.

In 2020, Warung Pintar also inaugurated a collaboration with Grab in order to facilitate consumers Grab shop for daily necessities through the stall owned by Juragan Warung Pintar (as the stall owner) is in the options Grabmart. This collaboration has been established since the end of June 2020. It is targeted that through this collaboration until the end of 2020 at least 400 stalls will be added to the GrabMarts located in Jabodetabek, Bandung and Surabaya.

During the pandemic, Grab has digitized more than 185 thousand SMEs and 32 thousand traditional traders in hundreds of cities in Indonesia into its digital ecosystem.

Plans after the acquisition of Bizzy

Post Bizzy acquisition, the solutions offered by the company are becoming more and more complete, including for shop owners, wholesalers, distributors, to brands or retailers Manufacturer. This acquisition combines two companies (which happen to be in the East Ventures portfolio) that have worked with 600 brands and served 230 thousand retailer in 65 cities throughout Indonesia.

Bizzy remains the entity that will focus on bridging the synergies between the two companies with brands and distributors, and enabling them to become a digital retailer ecosystem. Warung Pintar is more focused on efforts to digitize consumers retailerhim, while Bizzy focuses on serving brand partners and distributors.

"From the beginning until today, Warung Pintar's vision has remained the same, namely digitizing channel The biggest distribution in Indonesia, namely warungs, as well as the surrounding communities, so that they are ready to become the future of Indonesia's economic progress," concluded Agung.