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Tokopedia is Serious about Digital Advertising Business, Presents an Integrated Marketing Platform

This is the fourth business unit under Tokopedia after Dhanapala, Tokoscore, and Bridestory

Tokopedia announced the presence of its newest business unit in the digital advertising field "Tokopedia Marketing Solutions" to target business people of various scales to maximize the potential of the platform. E-commerce in its marketing strategy.

For the record, this is the fourth business unit under Tokopedia, after Dhanapala, Tokoscore, and Bridestory.

Tokopedia's VP of Marketing Solutions Edwin Chayadi explained, this latest platform is a comprehensive marketing solution from Tokopedia to help business people achieve promotional goals and generate sustainable business growth.

“The benefits offered by Tokopedia Marketing Solutions are proven to be effective. We note that as of the first semester of 2022, this business experienced a 17-fold growth in the value of advertising investment and a 30-fold growth in the number of strategic partners from medium to large-scale sellers," said Edwin in an official statement.

He continued, businesses can reach more Tokopedia users spread across 99% of sub-districts, Presence throughout consumer purchasing journey, starting from exploring the main page of Tokopedia, looking for products, or from Tokopedia's social media. Not only that, businesses can target advertisements to the right consumer profiles through the use of consumer data according to applicable regulations and the principles of security and protection of personal data.

Features in it

Various features are provided in this solution, such as always-on-marketing which provides convenience in creating, managing, and maximizing advertisements with technology so that business people can focus more on developing their business. There are also promotional channels offered to develop business, including promotions on the Tokopedia main page, using the 'TopAds' advertising feature so that products appear at the top of the search page, and advertising on the Search feature.

Next, the advertising feature on the Notifications and Messages page, which includes Broadcast Chat to promote products directly on inbox/customer inbox; Push Notifications, to send promotional messages and direct potential buyers to the shop page; and Notification Center, promotions will appear on the user notification page.

“Sellers who use Tokopedia Marketing Solutions can also advertise in an interactive game, such as Tap Tap Box, which rewards coupons or cashback, promote products/impressions through impressions on the channel streaming Tokopedia Play, as well as maximizing social media using Collaborative Ads with Tokopedia."

Edwin claims that various business people have benefited from the solution. For example, a brand fashion increased revenue by 103% on the average number of orders, FMCG brand which received 146% increase in revenue and volume of orders by 169%. Then, brand food and beverage revenues increased on average 156% and 279% for orders.

"In the future, Tokopedia Marketing Solutions will continue to strive to help business people in Indonesia and various scales and categories to accelerate their business performance at Tokopedia to help the national economic recovery through the use of digital channels," he concluded.

Source of company income E-commerce

For the record, the digital advertising business is one of the company's business models e-commerce. Usually there are various options from which income can be generated including ads, affiliate marketing, subscriptions, and more.

Advertising business This is one of the most classic business models, there are third parties who buy advertising space on a site. Many popular mobile apps & social networks, such as Google, Facebook, Twitter and Instagram have great revenue from here.

More Coverage:

According to a report from WARC Global Advertising Ads in 2020, advertising spending on the platform E-commerce increased sharply to reach $58,5 billion. The reason, because brand trying to take advantage of the shopping boom online as a result of your pandemu. They are flocking to leverage targeted advertising across e-commerce platforms as a means to get closer to consumers.

Further, overall, sales E-commerce predicted to account for 88% of global retail growth by 2020. The top five platforms will tighten their grip on the market generating an additional $529 billion combined as a result of the outbreak. E-commerce platforms Alibaba (+$221bn), Pinduoduo (+$122bn) and Amazon (+$92bn) have seen their steepest forecast increases since the pandemic.

Alibaba controls the world's third-largest advertising business, Amazon growing way ahead of Google and Facebook. Alibaba generates $23,5 billion from sales of advertising inventory across properties e-commerce-in 2020, giving him control of the third-largest ad business by revenue, behind only Alphabet and Facebook. Alibaba advertising revenue – on site E-commerce such as Taobao, Tmall and Lazada – increased 6,6% in 2020, although this is a much slower growth rate than its competitors.

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