Beverage Brand Developer “Haus!” Become Sembrani Nusantara's First Portfolio, Book 30 Billion Rupiah Funds

BRI Ventures (BVI) through the Sembrani Nusantara Venture Fund for the first time invests in foreign startups fintech. Not also a technology service developer startup, but new economy. Namely to the developer brand local drink Haus!, in a series A funding round. The funds provided reached 30 billion Rupiah, which was also the debut of Sembrani's disbursement of funds to startups.

It was also conveyed that BVI was finalizing several other investments through the new managed fund, which would be announced in the near future. As stated earlier, the goal Nusantara Sembrani to find and foster local startups in order to grow a sustainable MSME ecosystem.

Since it was founded in 2018 by Gufron Syarif, currently Haus! already has 113 branches o in the Greater Jakarta and Bandung areas. The market segmentation is Gen-Z and millennial, offering a variety of drinks and bread at relatively affordable prices, starting from Rp. 5000, -.

"With this series A funding, we support MSMEs to advance to the next level for greater scalability and carry out their expansion outside Jabodetabek. The B2C segment for this category is still very broad and we hope to open a collaboration space with an integrated ecosystem," said BVI CEO Nicko Widjaja.

Meanwhile CEO Haus! Gufron Syarif said that his current focus is bringing business into a wider segment of society, while still promoting affordable products with good quality.

"We have a different strategy with high end brand on the market now. We believe that selling beverage and food products at affordable prices can attract more consumers in Indonesia. From the aspect customer experience We also design it in such a way that visits to o we become comfortable for all groups of people," added Gufron.

The fresh beverage business that targets a similar segment is indeed on the rise. Some local venture capitalists (who used to invest in digital startups) are also starting to get into it. Just say it Alpha JWC Ventures with Google, Hangry, and Kopi Kenangan; then there is also East Ventures which invests and builds Fore Coffee.

Covid-19 has a real impact on the F&B industry, but at the same time tests the business mentality of the founder-his. Some who choose to continue to accelerate their business, transform by utilizing the various existing services. For example what Haus! does, when there are social restrictions in the city, they optimize using the delivery service from ride hailing like GoFood or GrabFood.

Not yet announced whether after this funding Haus! will also focus on developing digital lines to improve various aspects of the business – as have been done by several other startups above. It's just confirmed, if the existing players tend to play in the upper middle segment, Thirsty! will still explore the middle market segment more broadly.