Effective Strategy for Startup Founders to Be Resilient in Facing Business Dynamics in 2024

In an increasingly competitive era, innovation is the main key for players startup to survive and develop. According to reports Startup Report 2023 from DSInnovate, investment patterns startup in 2023 there will be a drastic decrease compared to 2022 in numbers deal obtained, both quarterly and on average. 

This decline in investment indicates that startup Indonesia is entering difficult times. Investors and actors startup must be able to set the pace in a more challenging landscape with opportunities funding which is increasingly rare.

To be able to overcome these challenges, startup founders need to have qualities and abilities in terms of character and competence. Several important aspects are also important strategies for someone startup founders To be able to grow and be resilient in this dynamic business era, these include:

1. Adaptability: They must be able to quickly adapt to changes in the market, technology and customer needs. Flexibility and agility are the keys to survival.
2. Mental toughness: In facing various challenges and uncertainties, founder requires a strong mentality. They must be prepared to face failure, pressure and difficult situations.
3. Leadership skills: Founder must be a leader who can direct their startup towards success and goal that clear. They must be able to lead and inspire a team, make strategic decisions, and build a positive work culture.
4. Ability to build relationships: Building networks and strategic partnerships is crucial for growth startup. Founder must be skilled in establishing relationships with various parties, such as investors, business partners, customers, and stakeholder.
5. Strong vision:  Founder must also have a clear and strong vision of direction and goals startup-his. This vision will be the compass that guides every step and decision taken.

Not only quality and ability, implementing the following strategies is also very important to implement startup founders among others:

• Focus on developing products that have unique value proposition to build competitive advantage that is difficult for competitors to imitate.
• Building a solid and adaptive team by recruiting and retaining the best talent, and creating a work culture that is conducive to innovation and growth.
• Utilize the latest technology to increase efficiency and productivity, and adapt to dynamic market changes.

Apart from the above strategies, startup founders You can also expand your network of connections by following workshop or conferences for opportunities to innovate. In this case, they can get this experience by taking part in the Astranauts 2024 event, which not only opens up opportunities for network expansion and collaboration, but also the opportunity to gain exclusive training, mentoring from Astra directly to develop broader competencies.

By participating in Astranauts 2024, participants will not only have the opportunity to win cash prizes, but also gain experience to inspire and facilitate the birth of new innovations that can lead Indonesia towards a more advanced future.

This year Astranauts 2024 has a theme "Technology and Innovation for Today and the Future of Indonesia". Just like last year, they are present as platform which is right for the startup founders and students to hone creativity, build connections, and gain valuable insights from experts and industry leaders.

Through the innovation competitions and technology conferences presented, Astranauts 2024 provides an opportunity for participants to contribute to solving big problems in Indonesia through digital solutions that have a broad impact. Startup founder and students can submit their ideas and innovations in eight categories, starting from Smart Manufacturing, Smart Financial Services, Smart Mining & Energy, Smart Agriculture, Smart Mobility & Logistics, Smart Infrastructure & Property, Smart Technology,  to Smart Healthcare,

For the startup founders and students who want to hone their potential and contribute to advancing the technology and innovation ecosystem in the country, Astranauts 2024 is a golden opportunity that should not be missed. For further information about this event, visit the following link this.