iPrice's Interesting Insights on Indonesian E-Commerce Business

Business E-commerce in Indonesia is currently observed to continue to strengthen. Various parties try to chart the movement by releasing statistics of the trend E-commerce, both from consumers, transaction patterns, security systems and so on. One is enough concern release of such data is iPrice Indonesia. The item comparison service between online stores and shopping coupons has several insight which can be mapped as attractive characteristics of the movement of the online shopping system in Indonesia.

Online transactions as one of the backbone service E-commerce

As efficiency is required, payment models Online shopping transactions began to vary. Although the traditional model (bank transfer or cash on delivery) still remains embedded in almost everything e-commerce platforms, but newer models are starting to be presented. One of them is through e-money that is expected to booming in the future. System transformations also occurred, including how the credit system was modified in such a way that it did not require users to have a credit card. As we know, credit card penetration in Indonesia itself is very minimal.

Apart from the increasingly diverse variety of payment options, there are still many complaints from users in making online payments. This is because among the demographics of users there are also many who come from digital immigrants. More basic than that, these circles also often question the validity of a platform, for example doubting whether credit card information will be misused, whether the store is legal in the eyes of the law, the quality of the goods and so on.

Regarding doubts in conducting their own online transactions, statistics The following iPrice Indonesia is interesting to listen to:

Logistics services are one of the determinants of consumer decisions

Delivery of goods has also become one of the targets for improvisation that is now being focused on by many platform providers. Starting to build its own system, collaborating with application-based transportation services, to opening warehouses in various regions is a strategy that continues to be intensified. This is crucial, because the "caste" of online stores is now much more generalized, competing to provide the same experience for consumers when they shop directly at outlets or shops.

According to iPrice Group, as stated by Andrew Prasatya from the marketer team, in 2017 business E-commerce will increasingly focus on improving this service. Many innovations will be made to make the delivery process more efficient. Especially now that many other startups are trying bridge these needs, such as Deliveree, Etobee, to PopBox.

Various programs to build visitor traction

In order to increase traction, especially for user loyalty, many ways are taken by the service E-commerce, ranging from incentives, loyalty programs, coupon systems and getting involved in a variety of annual online shopping programs. From a trend data E-commerce, 49% of customers those who make online transactions say that they are willing to change brand product by coupon (refer to discount). Currently, there are many special coupons made by E-commerce to support the customer's shopping experience.

According to iPrice Indonesia statistics, the use of the coupon model is dominated by productive people. This productive group is considered to have a larger consumption pattern than the others.

From iPrice analysis, in 2017 services E-commerce will increasingly make offers such as coupons to attract more customers to shop on their website. Exclusive coupons on major holidays, such as religious celebrations or special coupons for application users, will be more and more scattered.