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Sinar Mas Adopts AI Technology for Digital Transformation with RISE with SAP

The digital transformation carried out by Sinar Mas aims to increase operational efficiency and increase AI optimization in the company

SAP SE announced that Sinar Mas, one of the largest conglomerates in Indonesia, has chosen RISE with SAP to optimize operational efficiency and take advantage of SAP's latest innovations, including Business AI. This step marks the beginning of Sinar Mas' digital transformation through the migration of five of their businesses to cloud.

Sinar Mas, which operates in seven business pillars: Pulp & Paper, Agribusiness & Food, Financial Services, Developers & Real Estate, Telecommunications & Technology, Energy & Infrastructure, and Healthcare, previously relied on the system on-premise. The decision to move to SAP S/4 HANA Cloud was driven by a desire to streamline operations, increase agility, accelerate innovation, and drive scalability, all enabled by a clean digital core.

Migrate to the Cloud for Efficiency and Innovation

Franky Widjaja, Chairman and CEO of Sinar Mas Agribusiness & Food and Golden Agri-Resources, stated that the move to cloud with the help of their long-term partner, SAP, will ensure Sinar Mas can better navigate future challenges and harness the benefits of AI technology.

"Companies today must adapt quickly to new innovations to continue to grow and achieve their ambitions," said Franky. "This step will also contribute to Indonesia's economic growth."

Jesslyne Widjaja, Executive Director-Strategy & People at Golden Agri-Resources, added that access to accurate and high-quality data from across the organization is critical for Sinar Mas to integrate and streamline operations.

"By switching to SAP's Cloud ERP, we will have a holistic view of our data, allowing us to better adapt to changes impacting all the industries in which we operate," said Jesslyne Widjaja.

SAP Support for Sinar Mas Transformation

Scott Russell, Chief Revenue Officer and member of the SAP SE Executive Board, stated that Sinar Mas' strategic decision to adopt RISE with SAP is a prime example of how leading companies in Asia are leveraging technology. cloud to build resilience and agility in today's dynamic marketplace.

"With the power of business AI integrated directly into their core business processes, Sinar Mas will be able to take their history of growth and innovation to a higher level," said Scott. "We look forward to supporting Sinar Mas in this exciting new phase of their business transformation."

Verena Siow, President and Managing Director of SAP South East Asia, emphasized that throughout their partnership with Sinar Mas which has lasted for 28 years, Sinar Mas has always looked to the future and what needs to be done to continue to grow and develop.

"Their shift to technology cloud "with RISE together with SAP reflects a future-oriented approach and will prepare Sinar Mas for a better future in serving their customers and continuing to contribute to the Indonesian national economy," said Verena Siow.

The digital transformation carried out by Sinar Mas with the help of RISE with SAP is not only aimed at increasing operational efficiency but also to take advantage of AI innovation that continues to develop. This step marks Sinar Mas' commitment to remaining relevant and competitive in the digital era, while contributing to Indonesia's economic growth.

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Disclosure: This article was produced with AI technology and supervision of the content writer
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