Sehatigold Gold Trading Platform Launched, "Sister Company" from Indodax

There is no better time to buy gold than now. Whenever the economy deteriorates, it is almost certain that gold will be the most sought after commodity by the public. The value of gold that is resistant to recession shocks is the reason this commodity is never empty of enthusiasts.

Before the world economy was partially paralyzed due to the brunt of the corona virus disease 2019 (Covid-19), experts had predicted that a recession would blanket the world economy, one of which was triggered by the trade war between the United States and China. The coronavirus pandemic is exacerbating forecasts. The IMF predicts that the global economy will shrink to minus 3%. Indonesia's own economic growth is projected to be only 0,5%.

This macro condition has made the gold market passion continue to strengthen. And this reason is also what makes a gold investment platform Sehatigold appear. Sehatigold CEO Denny Ardhiyanto said, actually this company has decades of gold. However, only recently has Sehatigold transformed into an online gold buying and selling platform.

"One of the reasons is because of the increasing number of requests from our customers at this time, especially because during this crisis, many people are diverting their wealth to gold because they feel it is much more stable and secure," said Denny. DailySocial.

Denny said the Sehatigold platform was created to solve two problems in buying and selling gold, namely the very small profit difference to losses when transacting gold and price affordability. Sehatigold offers a solution by selling its gold starting from 0,01 grams or with a nominal value of IDR 10.000 without any additional costs.

So far Sehatigold has several major services. In addition to buying and selling gold, customers can exchange the gold savings they bought online online into physical gold in the form of jewelry or precious metals. Lastly, the Sehatigold platform allows its users to trade gold.

"Sehatigold's target and user segment are people in Indonesia who are interested in gold both for savings and speculation," he added.

Monetization and funding

Denny said the gold trading market in Indonesia is still quite large. As an illustration, Antam's gold sales continue soar every year. If in 2014 their sales were still around 10 thousand kilograms of gold, in 2018 the sales figure has jumped to 27.891 kilograms.

Along with the current pandemic, according to Denny, there has been a transfer of assets from the capital market and financial market to the gold market. He noted that gold prices have increased by 20% during the first quarter of 2020. "Since the beginning of 2020 yesterday, we have indeed seen a surge in public demand for gold and in the past month, thousands of grams of Precious Metal have been withdrawn by Sehatigold members."

Regarding monetization, Denny admitted that his party took profits like a gold shop in general. However, he claims the difference in profit they take is smaller than other places because they prioritize transaction volume.

The focus on growing this business has also made Sehatigold not yet raise funds. Denny said that currently Sehatigold operates with the support of independent funds and capital injections from angel investors.

As a note from Denny, one of the co-founder they are major shareholders in Indodax. This is what makes Sehatigold a sister companies from the trading platform cryptocurrency The.