RajaMakan Enliven Food Delivery Market Competition in Jakarta

Food delivery service KingEat comes as an alternative by providing hundreds of choices of favorite foods from favorite restaurants around Jakarta. Previously we knew foodpanda and Klik-Eat which have dominated this segment for the last two years. In addition to ordering through the site, RajaMakan has been equipped with an Android mobile application that can downloaded for free.

The services offered are not much different from other food delivery sites. This site provides a food search and ordering platform in the user's area. Users simply enter the address of their residence or office and a list of restaurants will be available that can serve delivery orders.

RajaMakan's services currently cover five cities in the DKI Jakarta and Cibubur areas. In addition to using a search engine by entering domicile, visitors can also choose based on the location of the five Jakarta municipalities or can also search for the type of food they desire.

On the Cuisine menu, Asian, Bread & Cake, Ice & Drink, Indonesian, Middle East, Organic and Western options are available. There are approximately 110 restaurants to choose from. Reservations can be made online or via the telephone number provided. To serve all customer questions or complaints, the RajaMakan site provides customer service through the following means: chat or phone.

What things become value added RajaMakan to be able to exist in the midst of competition with similar services?

First, of course the fact that the market for this segment is still wide open. In Jakarta alone, there are millions of workers who often need food delivery services in the midst of their busy schedules. foodpanda itself as the market leader confess that the scope of online food delivery services is still very small and opens up opportunities for the presence of new players.

Second, is the quality of service. Based on tests conducted by DailySocial, food search to ordering went very smoothly, even using the feature how to complete on user-friendly search. The food ordered came sooner than expected, but unfortunately steak what we ordered was not too warm. RajaMakan itself promises that the temperature of food and drinks will be maintained because it uses tools called Special Box.

Despite carrying the tagline Food Delivery Online, the services provided are not yet 100 percent online. The ordering method is also provided via telephone, and the currently available payment methods are new cash on delivery. They don't support online payment methods yet. This is understood to accommodate the behavior of the Indonesian people who have not fully adopted online ordering, including the payment method.

The fee charged for one delivery per restaurant is set at IDR 15 thousand, but there is no minimum order. One type of food ordered will still be delivered.

[Photo illustration: Shutterstock]