Plomo App Offers Different Marketing Methods for Restaurants and Bars in Jakarta

The Plomo app currently offers one complimentary drinks per day at various prominent bars and restaurants in Jakarta as their way to pamper their users. This is based on internal research conducted by the CEO Lead Harry Pradipta on what bars and restaurants can do to attract diners.

From this research, it can be concluded that consumers are still interested in conventional methods, such as advertising, promotion, or holding events.

“However, given that, it's hard for bars and restaurants to know for sure how much cost issued or ROI for 1 visitor. And for those things, all cost generally need to be issued in advance by the bars and restaurants, without first seeing the results," explained Harry.

Through Plomo, bars and restaurants can claim to be able to manage their marketing spending more efficiently, including measuring the accuracy of the costs incurred and the ROI obtained from each visitor. In addition, Plomo is also said to reduce the risk of marketing expenditures for bars and restaurants, because it is different from channel pre-existing marketing costs to bring in visitors are only incurred after the visitor is present at the bar or restaurant. The cost in question is the cost of complimentary drinks given to the visitor.

So far Plomo has collaborated with several leading bars and restaurants in the SCBD, Kuningan, Senayan, Thamrin, and Kemang areas. Furthermore, more than 20 bars and restaurants will be added to the system in collaboration with Plomo.

Selection of drinks as complimentary items called not without reason. Giving this drink is considered to be customer rewards system that can attract users.

“When we often go to a bar or restaurant and become regular customers there, sometimes the bartender gives us drinks on the house. It's actually a very simple gesture, but it's still very much appreciated by customer. We see an opportunity that this can be a customer rewards system It's really hit and it's a very attractive incentive for people to come and try new bars and restaurants,” said Harry.

The Plomo method is a step to be able to benefit both parties who take advantage of Plomo, namely users who are looking for a restaurant or bar and the restaurant or bar itself. For users who are trying to take advantage of this offer from Plomo, users can directly visit a bar or restaurant that collaborates with Plomo, then open the Plomo application and notify the floor staff for options. complimentary drinks who want toredeem.

Currently services from Plomo are still free of charge, but in the future Plomo services will be charged for monthly subscriptions.

“Until now, we are still providing the service for free, because we are still in the beta phase. But in the future, we will apply subscription fees for Plomo application users. So, to put it simply, Plomo can be said to be the Netflix for drinking out' said Harry.