Indosat Ooredoo Digital Approach in Over The Top Era

After OTT (Over The Top) services have become massive among users of computing devices, telecommunication companies as one of the affected institutions must move digital strategies that are more innovative and aggressive. Indosat Ooredoo is no exception, the second largest telecommunications company owned by 69,8 million users. Strategy e-commerce, mobile payments and startup investing become the most dominant seen by Indosat at this time.

Di E-commerce, platforms Chipika developed in such a way. With development experience ShopOn in 2012, transformation E-commerce Cipika moves nimbly to target more specific segments, such as the introduction of a wholesale purchase model through a digital platform to attract more users. Ease of access in payment transactions is also intensified, such as cooperating with Indomaret.

apart E-commerce, trends among other consumers such as digital wallets also followed. With My Wallet service, Indosat tries to help civilize the generation cashless maximize functionality mobile devices familiar to users. From Indosat's presentation, the -based business model telco & bank agnostic succeeded in bringing rapid growth among audiences . As of September this year, active users have reached more than 4 million, with total transactions reaching Rp 5,5 trillion.

Target consumer users in another category, Cipika Bookmate present to present an international book collection of more than 500 thousand eBook (only in Dutch at the moment) and 4000 eBook (only in Dutch at the moment) local. With payment system carrier billing or cut credit, Indosat tries to offer convenience, convenience and benefits, not only for users but also for publishers. Besides that Cipika Play also complements the digital product portfolio that makes it easy for users to buy goods on the internet such as full track, online game vouchers, hotspot/internet vouchers and others

Local innovators are also considered to be an important component that needs to be embraced, through various independent and partnership programs, such as ideabox, Ideabox Ventures, and SB-ISAT Fund. Indosat tries to provide a platform for Indonesian digital startups to take shelter. With such great potential in developing products and services digital consumers.

E-commerce fragmented, and optimization of the potential of cashless generation

Fight for market share E-commerce Indonesia certainly must have great energy and a very complex approach. Indosat's focus is on service utilization, in order to maximize sales of its flagship telecommunication products. For example, to provide promo goods as a form of exclusive sales or bonus points in the use of certain telecommunications services. Fight for brand awareness between services E-commerce there will be a very challenging homework, but E-commerce with its potential can not be left behind.

Meaning E-commerce as part of Indosat's digital strategy and transformation, service integration can be key. Ownership of millions of users needs to be nurtured with innovation, to provide traction that increases competition, either vertically with other services, or horizontally across businesses. 2017 Cipika must continue to be optimized in new ways, exploring trends digital society which continues to grow in remote parts of the country.

To get a large amount, cashless generation with its consumptive culture is an opportunity. But actually culture digital wallets seems not yet clearly defined. Has its use completely replaced transactions cash, as lifestyle (use not as primary mode) or other.

Again, companies must overcome the challenges of building that culture. The potential is still great, despite competing with other services. Here service integration is also a key point. How to expand payment channels, provide promo benefits, and so on.

A new definition of telecommunications product: one with service

Having become the "enemy" of telco companies, finally OTT can move more freely without being distracted. This is because telcos have found the right ingredients to keep optimizing their telecommunication business while “free” digital services are emerging, by building a digital service ecosystem within them. Presenting customized content for its users for various needs. Cipika Bookmate, for example, tries to keep up with the trend of reading digital books, offering exclusive books with very easy payment methods.

Not only Cipika products, through their incubation and investment channels for digital startups, this kind of consumer application model also wants to be presented. Local digital startups are considered better able to understand user needs, solve real problems that exist in society. OTT is no longer the enemy, when digital content with a similar flow can be removed from within the teleco company's business umbrella.

2017 will soon open up new opportunities in the digital sector. Fintech, e-commerce, on-demand and other types of digital services are maturing in Indonesia. How telcos elaborate on these trends will have an impact on the power of consumption among users. Synergize and provide many choices, or stay and leave.

From what Indosat Ooredoo has done during 2016, it seems that the emphasis on the digital segment for its services will continue to be intensified.