Indonesian Startups at the 2018 Echelon Asia Summit

The Echelon Asia Summit was held again. This regional-class event is often used by startups to show off their teeth, showcase product solutions developed and expand market connections. Echelon itself always presents a session titled "Top100", an opportunity for startups in the early stage to compete in presenting their work. Among the 100 startups that were successfully curated from all over the Asia Pacific region, 9 of them came from Indonesia.

The following is a list of Indonesian startups attending the exhibition at the 2018 Echelon Asia Summit:

Exquisite Informatics (SaaS)

This startup that was founded in October 2016 provides data analysis services and data platform development for corporations. Currently, he has handled several business fields, ranging from banking, medical, retail to energy companies. At Echelon we met and talked with Fikri Akbar as Co-Founder & Head of Product Exquisite Informatics.

He shared that corporate clients in Indonesia have their own challenges when it comes to choosing a data platform. Some of the existing cultures such as: they only want to use products from brand At large, any leadership transition will result in a collaboration with their technology company, and they often don't want to admit that the company never did aware with data structuring.

From that Exquisite Informatics very aware not to play with data products --because it is difficult to compete with Oracle, Microsoft, IBM, etc. The solution that we are trying to offer is to present a dashboard that becomes hub between data platforms that are already owned by the company and integrate into an integrated system.

Exquisite Informatics products allow data from multiple sources to be unified and restructured, making it easier for visuals and analysis to occur in one unified dashboard. In addition to SaaS products, Exquisite Informatics also provides server infrastructure development and configuration services. This is because many companies need comply by having a data center on-premise for servers that accommodate Indonesian consumer data.

Gradana (Fintech)

Gradana provides P2P lending services specifically for property products. Currently it has three product variants. The first is GraDP, which allows borrowers to apply for a fee for down payment/down payment in buying a house. The second is GraSewa, this product allows users to apply for a loan for rental fees which generally (in Indonesia) must be paid at least one year in advance.

"In Indonesia it is unique, people who want to rent property usually have to pay at least one year in advance, for some people or small businesses it is often burdensome. With GraSewa, we help pay in advance, so that from the consumer side it feels like paying monthly rent, " said Chief Strategist of Gradana Meirisha Berisdha.

Next for the third product is GraKarya, namely financing for the purchase of assets or other property services, for example for interior financing. With these three product variants, Gradana currently serves loans in several cities, including Jakarta, Medan and Bandung. Indeed, many can not directly expand outward, because to provide property services Gradana also requires local partners for verification and others.

Established since 2016, new Gradana to market around the beginning of 2017. In December last year his party just got a permit from the OJK. Currently, it has received pre-series A funding from angel investors, and is targeted to book series A funding this year for operational and business expansion.

JALA Tech (IoT)

JALA is a developer of IoT devices aimed at monitoring water quality in shrimp ponds. This device is designed to be able to solve the problem of shrimp farming by measuring, analyzing and providing all recommendations based on pond water quality conditions. PULL was developed to assist shrimp farmers and improve the response of farmers in maintaining water quality and reducing mishandling in shrimp farming.

The JALA system itself consists of three parts, the first is a device equipped with sensors to understand dissolved oxygen levels, temperature, pH, salinity, and TDS (Total Dissolved Solid). Then the results of monitoring from these sensors will be processed and the results sent via web applications and SMS. Compared to mobile app, SMS seems to be more efficient for shrimp farmers in the field. In its report, JALA provides information and recommendations to assist farmers in taking appropriate action based on the measured conditions of shrimp pond water quality.

Mallness (Lifestyle)

Mallness is an information-based application that presents various promotions, discounts, member loyalty program information, and various other things about the shopping experience at shopping centers. (mall). From the business process, Mallness targeting two segments at once, namely B2B and B2C. For B2B, Mallness provides promotional business services to shopping centers, brand, and shop. As for B2C, Mallness provides a digital experience to shopping center visitors.

The interesting thing about this application is the presentation of personalized content. Not all information is shown to everyone, but based on historical trends and preferred interests only. This startup was founded in December 2017, was founded by two co-founder Spanish nationals, namely Marco Hernáiz and Mireya de Mazarredo.

For 2018, Mallness has two main targets, the first is integration with payment gateway in the application for payment. Meanwhile, the second party plans to expand to Surabaya and Medan.

MallSini (Lifestyle)

Similar to Mallness app MallHere presents a directory of promotions and information about shopping centers in Jakarta. The difference is, for several shopping centers that have worked together, the application is designed indoor mapping to make it easier for users when they want to find a particular outlet. For shopping center managers, MallSini provides services in the form of analysis and trends of consumer trends obtained from the application, intended to improve service and visitor experience.

Launched in March 2018, MallSini has recorded more than 5000 users. Currently, there are at least 25 shopping centers in Jakarta that have become partners. MallSini also received support from Agung Sedayu and Summarecon Mall.

Medika App (Healthtech)

The startup fronted by Danang Firdaus (CEO) and Suka Bayuputra (COO) offers a platform end-to-end to connect communities with health services. The implementation is in direct collaboration with hospitals or other health institutions. The startup that was founded in May 2017 last announced its acquisitions pre-seed funding from Fenox Venture Capital worth USD50.000.

Regarding the business model, Medika App directly targeting the B2B and B2C segmentation. Through the B2B model, it provides patient management services in hospitals, including applications for operational and medical administrative needs. While on the B2C side, Medika App provides an ordering application to users for doctor and health services. In the update, currently the Media App also serves orders for beauty and health care services.

In the Media App, users can not only make appointments with doctors. Currently, the application is connected to a -based payment system payment gateway. So users can make payments in advance via credit card or bank transfer, while at the clinic or hospital there is no need to then make payments.

MyClinicalPro (Healthtech)

This startup provides management applications that help clinics and doctors to have a more structured operational system. It also accommodates the needs of recording patient medical records. Interesting MyClinicalPro designed as a platform that helps doctors to analyze patient trends. Thus, it is expected to be able to connect with patients more optimally.

“So far, most clinics do not have valid data from the history of patient care, for example knowing age trends, trends in diseases being treated and so on. Whereas knowing this, doctors and clinics will benefit a lot, especially for improving the health business itself," said William Suryawan, Co-Founder & COO of MyClinicalPro.

Operating since 2016, MyClinicalPro is currently connected to 300 doctors and clinics in 10 cities in Indonesia. This year they plan to release an application on the patient side, so that they can provide services that connect directly with doctors.

Tanjoy (Agrotech)

Tanijoy is a farmer empowerment platform that consists of two main systems, namely capital and land management management. This startup was founded on the initiative of one of the co-founders who previously had 6 years of experience as a farmer. There are many things that need to be resolved, one of which is improving the economy of the farmers. In addition to channeling financing – just like the existing agricultural investment applications –Tanjoy also provides land management.

“From our data, 70% of partner farmers in Bogor are not good at reading and writing, from that we realized the need for field assistants to guide them. So that in Tanijoy we do not release farmers in full, every day there is something called field manager collect data related to the needs of farmers and cultivated land. From there, our system monitors and provides information to related parties, including investors,” said Tanijoy Nanda Putra, Co-Founder & CEO.

Until this year, Tanijoy will still focus on product and service research. It is hoped that when the expansion is carried out, the system that is carried out has the right SOP and specifications for efficiency in the agricultural business in Indonesia.

Print (Marketplace)

Tjetak is a B2B marketplace that helps individuals and businesses to print various design needs. The products sold range from business cards, stickers, calendars, books, t-shirts, to event knick-knacks such as plastic cups. For individual consumers, print Offering an agency system allows anyone to sell printed products instantly. As for businesses, Tjetak provides an API to connect to their own website so that they can easily integrate the ordering system for their print design needs.

This startup just did go-to-market per this July 2018. For operations, Tjetak cooperates directly with printing vendor owners from various operational areas. In addition to offering design and printing services, the application has also accommodated logistics services for the delivery of ordered products.