Indonesia Records 3,3 Billion Mobile Game Downloads, the Third Largest in the World

Data analysis provider mobile devices

(formerly App Annie) identified Indonesia as a market mobile game the third largest based on Google Play downloads in 2022. Total downloads reached 3,37 billion, where India (9,52 billion) took first place, followed by Brazil (4,42 billion).

However, the purchasing power of consumers to buy mobile game items still behind other countries. In the report entitled "State of Mobile Gaming 2023" and also to gamer Indonesia spent $288 million on spending mobile game in 2022, it occupies the 16th position out of 20 countries in the world. Above Indonesia, there is Thailand with a total expenditure of $329 million.

The report also revealed the favorite games that many Indonesians download. As of the first quarter of 2023, the game Mobile Legends: Bang Bang occupies the top position, also leading in terms of consumer spending and monthly active users. Previously, action game it also leads consumer spending growth in Indonesia which soars by $9,9 million from 2021 to 2022, followed by Higgs Domino Island which grows $7,6 million.

"Our research shows that interest in mobile game still very high. As one of the largest markets for industry mobile game With more than 3 billion downloads last year, there is opportunity for significant growth for the gaming market in Indonesia. "The dynamic gaming industry in Indonesia will continue to achieve extraordinary growth in the coming years," said Lexi Sydow, Head of Insights at data.ai in an official statement, yesterday (17/4).

Interestingly, two local games made it into the list of most downloaded games, namely Clackers Master: Latto Latto by Own Games Indonesia in 7th position and Aku the Catfish Farmer by KAJEWDEV in 4th position. Similar to Clackers Master, the Latto-Latto game also grew impressively with an increase of 621 places to 8th position.

The popularity of this game is related to the players' nostalgia for the old Indonesian children's toy, namely the kentongan ball or what is usually called latto-latto, which is becoming popular again among today's children.

Global data

The data.ai report also reveals the amount of consumer spending mobile game globally declines -5% to $110 billion in 2022. This can be attributed to two trends, namely the recession and global economic uncertainty, as well as changes in regulations regarding user targeting which has an impact on publishers' income mobile game.

According to data for the first quarter of 2023, this could be a short-term correction in a long-term upward pattern, considering mobile gamers in the world currently spends around $1,64 billion and downloads almost 1,2 billion games every week. Although these figures have not yet reached the level of consumer spending at the peak of the pandemic, para gamer in the world follows the trend of continuing to spend money beyond the total nominal expenditure mobile game in the first quarter of 2020, or an increase of almost 30% from before the pandemic.

The United States ($9,66 billion), Japan ($4,48 billion), and South Korea ($4,16 billion) contributed the most to consumer spending levels in the world (based on Google Play downloads) in the first quarter of 2023. Likewise on iOS , the top performers were the US ($14,35 billion), China ($14,34 billion), and Japan ($8,61 billion). Meanwhile, Japan, Taiwan and South Korea experienced the largest growth compared to the fourth quarter of 2022.

When looking at downloads, India (9,52 billion), and Brazil (4,42 billion) led most of the activity on Google Play, with Turkey, Russia, and Iraq recording the largest absolute download growth in quarter-on-quarter comparisons. On iOS, the largest markets were led by the US (2,19 billion) and China ($1,36 billion), with the US, Turkey and Russia adding the most downloads compared to the fourth quarter of 2022.