These are the four challenges that Indonesian e-commerce players must face

Had entered one of the countries that has industrial growth potential E-commerce the bright one in the future it will not necessarily make an industrial trip E-commerce Indonesia is running mulls. It was even said there are still many industry players who are losing money. There is a reason for this dynamic. This week site Quartz lays out four challenges that the industry may have to face E-commerce Indonesia. What are the challenges in question? Here's the review.

The number of Internet users who are not in line with the level of sales E-commerce Indonesia, which is known as the fourth most populous country in the world, is known to have a large number of internet access. But unexpectedly, this apparently did not have a good enough impact on the level of sales E-commerce in Indonesia today. According to the Quartz website, Indonesia is in the last position of the five countries in Asia in terms of sales ranking E-commerce.

Even so, projected sales value growth E-commerce Indonesia is targeted to grow twice as much in the coming years, which is also followed by growth mobile commerce in Indonesia which is predicted to contribute to this growth. Not to mention with the growth of internet users in eastern Indonesia also able to bring positive potential for business E-commerce Indonesia. (Also read: Rakuten expands services E-commerce to Wamena Papua)

Access to online shopping in Indonesia is still dominated by professionals What Quartz focuses on this time is quite interesting. It is known, currently the majority of the highest traffic is in shopping activities online range within “office hours”. Rio Inaba, CEO of Rakuten Indonesia, stated in the Quartz news, spending traffic online will increase again in the afternoon or after the workers have finished their lunch break. According to him, this is because shoppers find it easier to access websites E-commerce in his office rather than accessing it at home. This problem is related to the slow internet connection at home.

For issues like this, fortunately, Indonesia is currently improving itself, for example with set up a 10Gbps internet network connection in 2015. The service providers are also ready, such as; Telkom Access, MNC Group, FirstMedia, and several other players.

Indonesian consumers still love shopping online through the "conventional" way Even though it's all onlineIn fact, Indonesian consumers today still enjoy shopping much more online the old way like passing group on BlackBerry Messenger (BBM), classified marketplace, forums, to social networking services such as Facebook and others. All these services are shopping systems online that can bring together sellers and buyers (C2C).

This condition provides a brief conclusion that the level of consumer confidence in Indonesia is still at stake, despite shopping fraud online It's not as lively as it used to be, but this remains a challenge for many industry players E-commerce to be able to take strategic steps to educate the market.

There are still limited payment services and logistics needs This challenge can prove that E-commerce can be the best solution for Indonesian consumers in the midst of poor transportation infrastructure. The issue of congestion and poor means of mass transportation to shopping centers certainly makes consumers have to work hard to be able to shop. With E-commerce This problem can of course be solved.

For payment problems, although currently there are many payment service providers online that appear, in fact the perpetrators E-commerce Currently there are still many adopting manual payment service by transfer between accounts or credit cards. Problems like this should also be an issue that should be paid attention to by the perpetrators E-commerce to advance the industrial climate E-commerce Indonesia in the future.

[photo illustration: Shutterstock]