Here are 5 Startup Marketing Strategies Using Instagram

Social media provides options for companies to interact with the community and promote their products. But of the many choices, which social media is right for your target consumer?

If you are targeting consumers among young Indonesians, then Instagram is the right answer. According to the We Are Social survey, 32% of social media users in Indonesia use Instagram. Meanwhile, JakPat research shows that more than 70% of Instagram users are between 16-25 years old.

With potential active users As big as it is, Instagram is the most sought after platform by many brand or companies in Indonesia. Then, as a startup, how to kick ass on Instagram?

Connect and scale!

With Instagram and Facebook connected to each other, it becomes an opportunity for brand you to appear on two social media with user base biggest. So when you create a Facebook Page for your business, make sure to add the Instagram tab. When you publish a photo or video on Facebook, it will automatically appear on your Instagram page.

One of the advantages of linking Facebook and Instagram are Instagram users are usually more open to like or follow other Instagram accounts compared to Facebook users. So if potential audience You are interested in follow your Instagram account, it is not impossible that they will also be interested in liking your Facebook.

Use the power of hashtag but don't go too crazy

The magic of hashtags to publicize a brand has been tested. The more consistent and frequently hashtags are used, the more audiences relevant to your brand or product will be captured.

The key to using hashtag # is to choose the one that fits the product, brand or even your product description. Combine hashtags related to your product with hashtags that are currently popular, so that when people search for content from popular hashtags, they can also find your content.

But you have to remember, don't use hashtags too much. We recommend that you use a maximum of 5 hashtags in each post.

Revamp your business profile

Look again at the profile of your Instagram business account, is it interesting or creative? Remember, not only photos must be attractive, but also your account profile must also attract attention

Election profile picture or photo background must also match brand or your product, but don't be too cheesy! For example, your startup offers services cleaning service on demand. Maybe you can choose profile picture a mother who looks happy because her life has been helped by your services.

In addition, every business and brand has an identity, from logos to colors that are identical to the brand. Therefore, when you have an Instagram account, don't forget to include elements of the theme of your company or business.

Email Marketing with Instagram Content

Great, your customers receive an email marketing every month but, why don't you spice it up! In addition to promoting products or services, you can also play with creative content from your Instagram.

you can too crowdsource interesting photos of followers you on Instagram lho. Calculate in addition to being more creative, by using photos from follower You can be a way for you to involve your community.

Make it local

Use geotagged for each post so that you can target relevant and right on target consumers. That way it will be able to increase engagement rate you because you publish content in accordance with the hearings who are in the area.

For example, if you are in Surabaya for a promotional event for your product, why not publish a photo of the event and geotag Surabaya. So you can use the post as a way to reaching out to the targeted audience with targeted messages.

Those are 5 ways you can promote your startup on Instagram. The most important thing in social media is always commits or interact with followers You. Remember, building connections means building loyalty.

- Disclosure: This guest entry was written by Gina Dwi Prameswari. Gina is a Content Consultant at BBOX Consulting. He can be contacted via BBOX blog