Get to know the Successful Tiktok Shop Marketing Strategy for Beginners

Tiktok is a social media which is currently one of the newest marketing tools for marketers and business people. However, now Tiktok can be used by beginners with the features offered like e-commerce, namely the Tiktok Shop. 

Tiktok Shop is a market that is currently in demand. How come? Based on the report on the results of the survey conducted Ninja Van e-logistics that in Indonesia around 27,5% prefer to use the Tiktok Shop live streaming feature compared to Shopee.

Tiktok Becomes the Top ChoiceIn Doing Business

Based on reports Tower Sensor, the number of Tiktok consumers globally increased from 2018 to 2021, with a peak in the 2nd quarter of 2021 reaching 535 million consumers. This number makes Indonesia ranked second after the United States with the largest number of users using Tiktok based on reports from We Are Social.

The growing number of Tiktok users is a golden opportunity to be able to use it as a marketing tool coupled with the Tiktok Shop feature offered by Tiktok. However, it is necessary to know in advance the marketing strategy used to suit the expected goals.

Take a peek at the Success Strategy at the Tiktok Shop

In fact, currently many have successfully mastered the Tiktok Shop feature, especially in Indonesia. On average they come from beginners who are just starting their business. So, it's not wrong for you to try by following the strategy below!

1. Clear Product Description and Photos

First, arrange product photos from your business to make it look clearer and more professional. Use photos that are original and attractive so that consumers become more confident about your product. Then, add a clear and detailed product description so that the product information you want to convey to consumers is conveyed. 

2. Actively Create FYP Content 

Start creating content marketing which focuses on product sales. Then, you can follow the trend that is currently FYP on Tiktok to reach the target audience or consumers and increase product sales.

3. Be diligent in doing live streaming of products 

Take advantage of the Live Streaming feature to market products. According to Katadata.id, doing Live Streaming will bring in new consumers, be a good way to establish closer relationships with consumers, and create buzz and awareness from sellers to increase consumer buying interest.

4. Collaborate with Tiktok Affiliates and Influencers

In increasing sales, collaboration with Tiktok affiliates is an easy way and costs are affordable. So, this can also increase brand awareness of your product.

5. Follow the Tiktok Campaign 

Always follow the campaigns organized by Tiktok where in each campaign consumers will be given benefits such as discounts on shipping and product prices. So, it can attract potential customers to transact.

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This article was written by Stella Kova, an alumnus of the program DNA #Cohort1 initiated by DailySocial.id