Getting to Know the "Growth Hacking" Strategy to Boost Startup Growth

Growth hacking is a term that is starting to be widely known among startups. The meaning is an activity that can help the startup growth process. The point is to add more users and sell more products. In the process growth hacking requires a lot of energy, especially in terms of data analysis and the approach taken. Basically, growth hacking can be interpreted as a strategy marketing creative and rely on data as the main component.

As part of the marketing strategy, growth hacking not only about tools or things smell instant, but a thought, approach, and process. The process in building a strategy is built closer to being structured and full of calculations so that the process is closer to full calculation, fast and iterative compared to instant terms.

What's on offer growth hacking is something that startups really need, which is to grow significantly. Behind it all there is creative thinking that is developed, there is data that is processed to get calculations and there are measurable actions that are full of calculations. Or full of trial and gamble if it is necessary.

Mindset and how to process

Talking about growth hacking can not be separated from the matter of data. About how many users are registered, how much they pay per month, what causes them to return, where they come from, and other things related to users. The data can also be arranged in a metric that can be a measure of the success of a strategy. There are no definite rules for this because in the end it all comes down to growth.

Growth hacking is a mindsetTherefore, if you want to build a special team, they must be given the same understanding in it. A creative mindset about existing data is key, then the set of metrics determined can be an appropriate way to measure and evaluate.

Data in general may only be seen as trivial information. If you want to do strategy growth hacking, start looking at the data from a different perspective. g . processrowth hacking is a process that once tried is immediately completed. Immediately there is a decision to fail or not. Growth hacking is a process strategy. There are iterations there, there are improvements and there are evaluations. So as long as the company wants to continue to grow with the strategy growth hacking, evaluation and improvement is absolute. Curiosity and passion for growth are the perfect combination if you are looking for someone to place in this section.

Everyone's responsibility

The essence of increasing product sales or user acquisition is to make products that people need. This is not only the responsibility of the marketing team. Likewise with growth hacking, which is simply understood as a process of data-driven approach to find out what users need and gradually create it.

In the early stages, knowing the user process requires a lot of data. Not only about transactions but also user habits in accessing a site or application. It requires a role engineer in the UI/UX field to observe patterns and create a comfortable and customized UI/UX.

Another example is how businesses can optimize marketing channels. It's possible that the marketing team could be involved here, but building an analytics tool and making it easy to read requires the role of the technology and product teams. So considering using growth hacking, gather people from different specialties.

Understanding the basics of growth

Growth hacking is an effort or strategy to spur business growth. To optimize it, understanding the basics of growth is very important. One of them is using growth models. growth models which is widely used is to combine several layer growth such as Acquisition, Activation, Retention, Referral, and Revenue.

The next foundation is to keep users engaged with our products or services. Quite a tough task, but not impossible. The foundation of growth can also be seen from users who are happy and feel helped by the products provided.

- Sumber: Techcrunch, Startup Grind