Get to know Nerafarm, the Doctor of Agricultural Plants

Treating plants like patients with artificial intelligence (AI) as the "doctor" is the most prominent impression of the Dr. application. Nerafarm's Tania. This application can identify the disease of a plant simply through photos.

Identification of problems in plants either through text messages or photos are the two main features of Dr. Tania. Technology deep learning which Neurafarm uses allows them to find symptoms and diseases of a plant with an accuracy of around 80% and above. So far, they have examined 14 crops, ranging from tomatoes, corn, potatoes, to blueberries.

"We plan to add chilies, rice, more basic commodities," said CEO of Neurafarm Febi Agil Ifdillah to DailySocial.

Dr Features. Tania is not only that. They cover the gaps in their AI inaccuracies with expert consultation features. Connecting farmers with agricultural knowledge which generally can only be obtained from a limited number of extension workers. Another feature is their catalog of plant diseases and other agricultural sundries all in one app.

business model

Agil said, Neurafarm uses a business model freemium which they have only been using since May 15, 2020. By subscribing to Dr. Tania, farmers can access the application without the interruption of advertisements and consultations with a larger quota of questions. However, according to the Agil model freemium this is still Meanwhile.

In addition to touching the farmers, Neurafarm also reaches out to the B2B segment. In this model, they provide a solution based on agriculture. "Only October and November we just started this one," added Agil.

At the same time, Neurafarm is also peeking at the opportunity to earn money from the trend of urban agriculture in recent years. Agil said it plans to launch an urban product farm kits which makes it easier for novice farmers in urban areas.

Challenge agritech in the homeland

Agil says their number of users based on downloads is already over 7.500. He targets that number to double and app usage retention to increase in the next six months.

"Our strategy has changed a bit, but we still want to multiply userbase our. Our goal is also to want Farmer more productive."

The target change occurred due to the current pandemic situation. However, as is well known, agriculture is the only sector that has held up well during the Covid-19 outbreak. Agil assesses the number of players agritech in Indonesia make these sectors complement each other. Agritech who focus on supply chain leaders to lending according to Agil has helped farmers adopt technology more quickly.

"This agricultural landscape is getting busier, especially in supply chain leaders. The hope is that more and more players are getting bigger so that market more educated and technology absorption is easier to adopt," concluded Agil.

Nerafarm has been established since 2018. They are well known as startups that excel in a number of startup idea competitions. Last February, they took part in 's acceleration program Telkomsel. Meanwhile, the funding status of Neurafarm is pre seed.

Neurafarm is currently the only local startup that uses AI for crop productivity. Their competition actually comes from foreign players who are expanding to Indonesia.

But despite all that, Agil remains optimistic that Neurafarm can pursue their mission of helping farmers increase their productivity using AI and contribute to providing humanity's food needs that will continue to multiply in the future.