Ginee Officially Presents in Indonesia, Enliven Competition for "E-commerce Enabler" Platforms

The increasing number of internet users throughout Indonesia has fostered business fertility online in the homeland. The bigger the business grows, the more needs and solutions it offers. Ginee is a solution provider e-commerce enablers based cloud from Singapore which provides a complete range of retail management solutions to increase sales and work efficiency for both business online nor offline.

Regarding expansion to the Indonesian market, Evelyin Wu as General Manager of Ginee said that although the company is based in Singapore, it is very familiar with the situation in the country, considering that 70% of its team is also based in Indonesia. Currently, Ginee has also collaborated with Gramedia.

Since launching soft launch As of January 2020, this platform has supported 30 thousand traders in Indonesia and processed more than 36 million orders E-commerce in less than a year. Ginee has also been integrated with the platform E-commerce including Tokopedia, Bukalapak, Lazada, JD.ID, and Shopee. There are currently around 59 million SKUs available on the Ginee platform. The digitization boom spurred by the Covid-19 pandemic has generated more than $320 million in GMV for the company.

The range of services Ginee offers includes stock inventory management and fulfillment, market integration E-commerce, business analysis, and customer relationship management. As omnichannel, this platform integrates multiple accounts E-commerce in one easy platform to help manage orders, inventory, products, chat functions, analysis and accounting.

By using the solution digital and identity verification, this platform can ensure authenticity merchant and their products. Ginee can also reduce cases of fraudulent non-paying customers or fake identities to protect merchants.

"In addition, we are able to connect SMEs in Ginee with a regional customer base as well as manufacturers, brands and suppliers in other markets such as China where we also have a presence," added Evelyn.

Focus on 2021

Genie is part of Advance Intelligence, a group of technology companies that has been operating in Indonesia since 2016 providing B2B and B2C technology products and services. This service is present in 12 markets in Southeast Asia, India and China with more than 1000 employees.

"We also have regional integration Back-end with maker E-commerce websites like Shopify and WooCommerce, which reduces the hassle for our merchants when they set up their online store," added Evelyn.

In terms of monetization, Genie offers six-month and 12-month subscription plans based on the size and volume of the merchant's business. In addition, users can take advantage of the free seven-day trial feature to determine which plan is right for them.

In addition to Ginee, in Indonesia there is also a platform available e-commerce enablers that offers a similar service, you name it JetCommerce, SIRCLO, or aCommerce. This platform provides AZ (end-to-end) digital strategy services to other business units who wish to sell their products online.

In 2019 and 2020 the company will focus on improving its products and features in the Indonesian market. This year, Ginee plans to expand its reach to the Philippines, Vietnam, Singapore, Malaysia, and Thailand so that merchant sellers can start selling their products in other markets and grow their customer base, and vice versa.

“2020 has been a tremendous year of growth for Ginee and we are proud to officially launch it in Indonesia. [..] Our focus this year is to deepen our product offerings as well as expand our reach into a wider market, enabling our merchant partners to cross-border trade and expand their customer base,” concluded Evelyn.