Entering Year Two, Lazada Indonesia Recruits Three New Leaders

Ahead of his 2nd birthday which falls on March 26, one of the big players E-commerce in Indonesia, Lazada Indonesia has just announced that it has recruited three practitioners at once to spur its business growth in 2014. Who are the people who are trusted to fill the strategic positions of Lazada Indonesia's internal team?

Announced through the press release we received, Lazada Indonesia brought in three figures of sufficient caliber in the Indonesian digital and retail industry. It was explained that the three figures were Andry Huzain, Suharno Salim, and Haryo Suryo Putro. These three people were asked to fill a number of strategic positions that are planned to bring Lazada Indonesia's business growth to a more advanced level in 2014.

According to the information contained in the press release, the first figure, Andry Huzain, is one of the veteran players in the Indonesian digital industry. His “cold hand” has worked on two major digital portals in Indonesia, namely the PlasaMSN portal as Chief Operating Officer (COO) and the Detik.com portal as the Director of IT & Commerce. From those two great experiences, Andry Huzain was trusted by Lazada Indonesia to fill the position of VP of Mobile commerce. Andry recruitment, according to Lazada Indonesia is a form of realization Lazada Indonesia focus in 2014 to the business growth of mobile devices.

The second figure, Lazada Indonesia this time brings a person who has been in the world of electronic retail for quite a long time. This is Suharno Salim, former Merchandising General Manager PT. Electronic Solution Indonesia, who has also held the position of Merchandise Manager at Lotte Mart. In this case, he received a "noble task" from Lazada Indonesia to take care of the transition offline to online regarding the purchase of electronic products among Indonesian consumers by filling the position as Senior Vice President (SVP) of electronic products in accordance with portfolio which he has.

The last figure, Lazada Indonesia this time recruited a "rising star" from the Indonesian digital industry, namely Haryo Suryo Putro. Previously, Haryo was a fairly important figure in the internal ranks of Groupon Indonesia by serving as Chief Operating Officer (COO) at Groupon Indonesia. Through his work in the industry E-commerce In this case, Haryo was asked by Lazada Indonesia to play an important role in the position of Head of Key Account Management for Lazada Marketplace products.

Responding to the recruitment, Magnus Ekbom, CEO of Lazada Indonesia expressed a very enthusiastic response. “We are very happy to have three talent in the internet and retail industry in Indonesia. They will become key team members as we continue to expand marketplace and mobile commerce,” said Magnus as stated in the press release.

By recruiting three figures who fill these important roles, Lazada Indonesia looks serious enough to step up the competition in the e-commerce industry in Indonesia, which is getting busier lately. One thing that is quite interesting about this, although Lazada Indonesia itself has a choice of various types of products it has, from this recruitment it seems that Lazada Indonesia seems to want to focus on the business of consumer electronic products.

[photo illustration: Shutterstock]