Dental Care Startup KLAR Receives Initial Investment from AC Ventures and Kenangan Fund

Aesthetic dental technology startup KLAR announces an early-stage investment led by AC Ventures and followed by participation from Memories Fund. The company did not mention the nominal earned in this round.

This fresh fund will be used CLEAR to achieve its four main business objectives. First, development and research to optimize treatment costs so that patients can enjoy international quality services without spending a lot of money. Second, enlarge the team in order to become a leader in the market.

Third, funds will be allocated to strengthen KLAR's position as a brand the mainstay of patients and dentist partners who want a solution to straighten their teeth without a complicated process. Finally, KLAR will add to its portfolio of supporting products to completely straighten the patient's teeth.

KLAR Co-Founder & CEO Ellen Pranata said that this funding is the first step to develop KLAR. He sees more and more patients who want to have neat teeth and an attractive smile to increase their confidence, but want a comfortable process without sacrificing aesthetics.

“We and investors agreed from the start that our business goal was to provide dental technology solutions that reliable for the people of Indonesia," said Ellen in an official statement, Tuesday (29/6).

Market potential for align in Indonesia is estimated to reach $3 billion (Rp43 trillion). With per capita GDP growth and increasing interest in personal care and aesthetics, KLAR believes the demand for aligners in Indonesia will continue to increase. In Indonesia, apart from KLAR, there are RAT who play in the same segment.

“KLAR is trying to solve existing problems with better, affordable and more convenient solutions. Supported by a solid founding team and strong industry network, we believe KLAR has the capacity needed to become a leader in the dental aesthetics industry in Indonesia,” said AC Ventures Founder & General Partner Michael Soerijadji.

KLAR bisnis business model

KLAR itself was initiated in September 2020 by Ellen Pranata, Adelia Susanto, and David Sugiharta. Ellen was previously the Director of Cobra Dental, a company that imports and sells dental equipment. Together with Ellen, Adelia Susanto (Chief Orthodontist KLAR) is an orthodontist who has a lot of experience related to treatment with clear aligners.

Meanwhile, David (COO) is a dentist who specializes in prosthetics, aesthetics, and full mouth rehabilitation. These three executives were also accompanied by senior advisors, such as Gita Prihanto (ex-COO RuangGuru and ex-Senior Director Grab Indonesia) and Adrian Susanto (CEO of Cobra Dental).

KLAR relies on a B2B2C business model, complementing the services offered by partner dentists by delivering quality aligner technology, so they can offer these products to patients. Dentists and patients can interact and monitor treatment status remotely with the KLAR Smile app.

This added value has established KLAR as a differentiator in the industry as it can reduce the number of visits and time spent on periodic check-ups. In less than a year, the company has partnered with more than 600 dentists (general and specialist dentists) across the country.

To facilitate the community's need for neat teeth and an attractive smile, KLAR has been present in more than 100 dental clinics spread across 32 cities. Jakarta, Bali and Surabaya are the three most strategic cities for KLAR's business development. Operating in the midst of the Covid-19 pandemic, this startup is still able to increase revenue rapidly.

KLAR manages the company's operations from upstream to downstream independently, they even have a special production facility to produce transparent aligners, KLAR Aligner. With this approach, KLAR can maintain quality and reduce production costs.

KLAR Aligner was developed by experienced orthodontic specialists. Each set of KLAR products is personalized, according to the specific needs of each patient. Even, ultra-clear aligners from KLAR to be the only local aligner product made in Indonesia that is officially registered with the Indonesian Ministry of Health. As a result, this product is guaranteed safe and comfortable to use. KLAR Aligner also offers comprehensive dental malocclusion treatment to ensure a healthy tooth layout and bite after treatment.

"We offer world-class quality dental aesthetic care, but we are able to offer it at a more affordable price because our entire production and treatment process is carried out in Indonesia," added Ellen.

Currently KLAR is supported by 20 professionals and plans to continue to increase the number of teams to at least 80 people in 2021, in order to meet the increasing demand.