Blibli and Samsung Collaboration Presents Samsung Experience Stores and Samsung Excellent Partners throughout Indonesia

Blibli through its subsidiary, PT Global Teknologi Niaga (GTN), announced its collaboration with Samsung Electronics Indonesia (SEIN) to present Samsung Exclusive Brand Shops simultaneously at 30 points, consisting of 12 Samsung Experience Stores and 18 Samsung Excellent Partners spread across Indonesia. several cities in Indonesia, from Jakarta to Makassar.

Located at Cilandak Town Square, the launch event was inaugurated on November 3, 2021 yesterday and was attended by senior officials from Blibli, GTN, and SEIN. Consumers can now visit the Samsung Experience Store and enjoy new experiences in getting smartphone and the latest Samsung devices, while enjoying special offers in the form of cashback up to 3 million rupiah for the purchase of the Galaxy Note20 Series and Galaxy S21 Series during the period 3-10 November 2021.

"We are optimistic that this collaboration will provide added value for customers as a result of the combination of Samsung's quality products and services with platform and the ecosystem owned by GTN," said Wisnu Iskandar as CEO of GTN in a press release. "This collaboration is also in line with Blibli's vision as the parent company of GTN which wants to provide the best shopping services through the strategy omnichannel to provide an integrated shopping experience online-to-offline as a whole for customers," he added.

A similar sentiment was expressed by Yoon Soo Kim as President of SEIN: "Through the strategic collaboration between SEIN and GTN, we hope to meet consumer needs in reaching Samsung technology products at the Samsung Experience Store in order to improve the consumer shopping experience. seamless pattern via network offline store which is widespread and spread throughout Indonesia, from Jakarta to Makassar."

Armed with platform and the GTN ecosystem supported by Blibli, Samsung Exclusive Brand Shop wants to provide new experiences to consumers, such as the Click & Collect service which allows consumers to directly pick up products at the Samsung Experience Store (SES), which have previously been purchased online. online. Consumers can also get other added value thanks to the availability of complete payment options — including installments — to trade-in services and insurance.

Going forward, GTN ensures that it will continue to improve the customer experience in order to create more satisfaction at each visit to SES. One way is to strengthen integration platform and the GTN ecosystem with Samsung's capabilities through the SES.

"There will be more great things to come as a result of the continued collaboration between GTN and Samsung. We hope that this collaboration will provide retail better for customers, while helping the industry to grow more sustainably through strengthening mergers online channel and offline, including in encouraging the acceleration of digital transformation in the smartphone retail," concluded Vishnu.

This collaboration between Blibli and Samsung is interesting because it can basically prove that channel sales online and offline there really is no need to smack each other. Both can go hand in hand to provide a better experience for consumers; order online online, then pick up the goods at the nearest store without any risks that might occur if you rely on the delivery service.