Bukalapak Releases Video Streaming Feature

Bukalapak released two kinds of features video streaming to provide added value for its users, namely LiveTV and BukaNonton. This step is also an effort by the company to increase the number of visits to the application.

In presenting LiveTV, the company cooperates with Vidio as its technology partner. Both Vidio and Bukalapak are both under the same parent group EMTEK. User can streaming broadcasts from various private television stations, ranging from SCTV, Indosiar, ANTV, RCTI, to the German TV station DW (Deutsche Welle).

Besides LiveTV, there is also a TV Broadcast feature in Bukalapak. DailySocial did not find any significant difference between Broadcast TV and LiveTV, both of which present the same content. According to Bukalapak's Corporate Communication Manager Evi Andarini, TV broadcasts will be abolished and replaced with Live TV.

As for BukaWatch, it is a feature intranet streaming provided by Bukalapak to watch various entertainment content without sucking up the user's quota. In other words, this feature can only run on the internet network provided specifically by Bukalapak.

However, for the time being, BukaNonton can only be accessed by train passengers departing from Gambir Station with a maximum radius of 100 meters from the main location. As well as executive train passengers Sembrani 1, Sembrani II, and Bima.

"Bukalapak is here to open new experiences every day. We hope the BukaNonton feature from Bukalapk can accompany the public in enjoying free time while traveling long distances with entertaining and inspiring content," said Bukalapak VP of Marketing Bayu Syerli in his official statement.

BukaNonton provides 20 kinds of selected films from various gender, such as Dilan 1990, Warkop DKI, Si Juki The Movie, and others. Apart from movies and games, in BukaNonton there will also be a BukaTalks discussion forum and BukaMusik regular music content.

In addition, in order to welcome the moment of the World Cup, Bukalapak adds access to live streaming in cooperation with the Klix application. Users only need to buy a special package from Bukalapak, after which they can access live match shows until the final match.

"Bukalapak in collaboration with KlikTV fulfills the enthusiasm of the Indonesian people in celebrating this world football party. Users can buy KlikTV packages on Bukalapak and immediately enjoy the World Cup broadcast live. real-time," added Bayu.

To enjoy all these services, users only need to update the Bukalapak application to the latest version for both Android and iOS.

As of May 2018, more than 331 million users visited both the Bukapalak app and website. The total number of Bukalapak users is around 30 million people, with 3 million sellers.