Bukalapak Intensively Encourages Gaming and Digital Product Business

Sales of digital products and game vouchers managed by marketplace "my item", is one of the focuses of PT Bukalapak.com Tbk (IDX: BUKA) to achieve profits which are targeted to be realized in the fourth quarter of 2023.

Director of Strategy, Corp. Communication and Investor Relations Bukalapak Carl Reading said that his party continues to encourage the business lines that it has take rate and high margins. One of them comes from digital products and game.

"By quarter (QoQ), product Gaming and phone credits had strong growth. Our focus is to encourage sales of existing products high margins and high take rate," he said in a public presentation held Friday (13/10).

The actual margin or revenue contribution of my items is not detailed. However, the second quarter 2023 financial report noted take rate Marketplace line rose 93 basis points to 3% compared to the same period last year. Marketplace revenue in the first semester of 2023 reached IDR 1,2 trillion or grew 75% (YoY).

In previous reports, President Bukalapak Teddy Oetomo had revealed that strategy vertical specialty taken allows the company to gain take rate higher. This strategy is reflected through the product business Gaming and e-grocery (AlloFresh).

Bukalapak's acquisition of my items in May 2021 is also said to be a source of profit. Itemku is part of Five Jack, which received investment from 500 Startups and Bon Angels Venture Partners.

Regarding AlloFresh, Carl also added, "the integration process [with Transmart outlets] is going very well. Not yet, but it has reached more than 65 outlets. Maybe in 2024, we can see impactimpact on Bukalapak's [performance]."

Market potential Gaming

Market potential Gaming in Indonesia is very large considering that Indonesia is home to around 180 million gamer according to report Niko Partners. The height of the base gamer in the country drives demand for products game, such as accessories, top up, or game vouchers.

Google Play is one of the product ecosystems game most popular, now also integrated with domestic digital payment methods, such as OVO and GoPay. Game Vouchers Google Play can also be purchased at outlets, such as Indomaret and Alfamart. 

Meanwhile, other platforms offer buying and selling of products Gaming in Indonesia there are Codashop, UniPin, and Dunia Games.