BukaLapak Receives Series B Funding from EMTEK Group Subsidiary

Services marketplaceBukalapak today (4/2) announced the acquisition of Series B funding in an undisclosed amount from PT. Creative Media Karya (KMK Online), a subsidiary PT. Eagle Mahkota Teknologi Tbk. (EMTEK Group). The EMTEK group itself has also acquire service marketplace job Indonesia Karir.com a while ago.

EMTEK Group CEO Sutanto Hartono said, "We chose Bukalapak because they share the same vision and mission with EMTEK. We see their uniqueness and strength in developing local ecosystems is the strongest. Investment freshcashmoney This is entered as Bukalapak's business development, we are entered as managing strategic partners."

Since its emergence three years ago, Bukalapak has focused on empowering the SME sector and now they have managed to collect 150.000 Pelapak (seller) are joined. With this newly acquired investment from the EMTEK Group, Bukalapak CEO Achmad Zaky revealed that the funds will be focused on absorbing human resources to get Indonesia's best talents and also to encourage more marketing activities.

Zaky said, "I believe investing in people it's a must, so we will invest more in it. Hire more Indonesian talents so that this industry can progress. So investing in this talent is one of our focuses."

"The second is marketing. I am very sure if our marketing is more active we can grow. So one of the budgets that we will spend is for marketing, we will do more marketing activities either online nor offline," he added.

Furthermore, Zaky also explained that the marketing activities that will be carried out are not only for advertising but also through educational activities to reach a wider market, especially SMEs in the regions. According to Zaky, this needs to be done so that these SMEs can reach a wider market through sales online.

"We will roadshow to various regions to invite them to sell online. Gradually, we also approach through community and be more personal, for example inviting seller who are already successful, so they are inspired to sell online," he said.

"We are now pursuing growth first. Our dream is Bukalapak can be the pride of the Indonesian nation," concluded Zakky.