Baby Supplies Store Bilna Targets 1000 New Products Every Month

In celebration of his first birthday today (27/2/14) at The Kasablanka, Jakarta, Bilna hold an event Media & Merchant Gathering. This event is held as a form of appreciation for various parties who are considered to have supported Bilna so far, such as consumers, merchants, and the media.

In an event gathering At this time, Bilna also officially announced the launch of the new look of its website, the new Bilna logo, as well as the launch of Bilna Home, which provides household products, which is planned to be launched next March. Not to forget the awarding of consumer choice.

“Starting from a room in a number house in Jakarta with five staff and a room for a warehouse, thanks to all parties including the media, merchants and consumers Bilna experienced rapid growth. E-commerce in Indonesia itself has great potential with a wide market,” said Ferry Tenka, CEO and co-founder of Bilna.

According to Eka Himawan, co founder and COO/CFO, the change in the appearance of the Bilna website was made after listening to the wishes of the customers. With development mobile devices which reaches 40 percent, Eka said that currently Bilna is easy and light when accessed via a device mobile devices and very focused on specific needs. "When consumers are looking for diapers, diapers will appear, and those who like shopping for formula milk will appear on the formula product screen," explained Eka.

“I am very happy that Bilna wants to meet us even though our brand is still small. Of all the online stores, Bilna has the most sales," said Benyamin Widjojo, Director of B & W International, one of the merchants in Bilna. This B&W is the winner of the Baby Gear Bilna Award category of consumer choice. The categories selected were furniture, baby equipment, toys, skin care, plain, milk, food and diapers.

According to Ferry Tenka, the Bilna Award aims to give appreciation to partners who have worked together. Ferry explained that “This Bilna Award will be one of the trend parameters of online baby market in Indonesia. We hope that all merchants will be more motivated to provide the best products and promos for customers customer, especially through Bilna. In addition, we also hope merchant can feel the difference online and offline and increasingly understand that the sales strategy online is an effective means of increasing the sales of their products."

Bilna has been serving consumers since November 27, 2012 and officially launched on February 8, 2013, offering discounts of up to 80 percent, free shipping if you spend as much as 200 thousand rupiah for the Jakarta and Bandung areas, as well as giving voucher 2.000.000 to those who shop in bulk. Currently Bilna already has 100 staff, serving 200 thousand consumers and 1000 orders per day.

"In the future we will add more products, currently there are 15.000 products. We will add products. So one stop solution so that mothers can meet the needs of their babies, the target is 1000 selected products every month. And Bilna Home also makes it easier for mothers to fulfill household needs," concluded Ferry Tenka.