Want to be an Omni Channel Pioneer, Bhinneka Store is now available at Lazada's LazMall

Two players E-commerce Indonesia's biggest brands, Lazada and Bhinneka, officially announced their newest collaboration. Bhinneka Official Store is now available on Lazada's LazMall.

With the spirit of strengthening the ecosystem E-commerce in the country, Lazada and Bhinneka strive to expand their respective market segments by cross-targeting their users.

As is known, Bhinneka is a strong player in sales online for gadgets, laptops, and computers. Meanwhile, Lazada is one of the largest shopping destinations in Indonesia.

“We both have different target markets. With this collaboration, we can develop a common target market, expand the segment in Indonesia," said Lazada CMO Monika Rudijono in Jakarta.

LazMall provides products from various well-known brands, both local and traditional. In this store, Bhinneka will have six main product categories, namely Technology and Gadgets, Lifestyle, Music Store, All About Home, as well as Gaming Station and Sports.

Until the end of February, Bhinneka Official Store will present more than 20.000 products from 100 brands.

Meanwhile, the Chief of Omni Channel Bhinneka Vensia Tjhin said, this collaboration is expected to encourage users to actively transact. “We are 20 years old, but until now in the IT category, many users are still just Browsing. They still reluctant for shopping," he said.

Besides, this collaboration is his strategy to become a pioneer omnichannel in Indonesia. He revealed that he would embrace more platforms E-commerce big in Indonesia.

Omnichannel itself is predicted to be the future E-commerce and retail because it has many integrated sales channels.

“Our strategy is how to reach as wide as possible to enjoy shopping online. Therefore, we will collaborate with E-commerce other. Almost all E-commerce we will cooperate, and all marketplaces,"said Venice.

Currently Bhinneka has eight shops offline spread over Jakarta and Surabaya. The service has 1,6 million users, 23 product categories, 180 thousand daily visitors, and 150 thousand SKUs.