Baidu and Lazada Cooperate to Strengthen Indonesia's E-Commerce Industry

Chinese internet giant Baidu yesterday (6/10) officially announced their partnership with one of the sites E-commerce Indonesia, Lazada. This collaboration presents a new online shopping experience on the Lazada site for loyal users Baidu Browser through a shortcut, in the form of the Lazada icon on the home page. Lazada also provides a special “Baidu Special” page for Baidu Browser users.

After claiming that they were successful sell thousands unit smartphone Xiaomi in a short time, Lazada is strengthening its prestige as an e-commerce site reliable in Indonesia. Based on that moment, Baidu seems to also see the potential for increasing users smartphone based on Android in the country. By cooperating with Lazada, Baidu Browser users are given special convenience to shop on the Lazada Indonesia site directly through a shortcut in the form of the Lazada icon on the Baidu Browser home page. It doesn't stop there, Lazada provides a "Baidu Special" page that displays a variety of products with special offers and discounts that can only be enjoyed by users through the Baidu Browser throughout Indonesia.

“We are very happy to be working with Lazada Indonesia. Lazada is our potential partner in Indonesia. We believe this cooperation will benefit both parties. With this collaboration, we also hope to provide an easier and more interesting shopping experience for Baidu Browser users in Indonesia," said Bryan Lee, Country Business Development Baidu Inc. in Indonesia from the press release we received (6/10).

It's not "giant" if it only focuses on one platform. Baidu also provides this offer for customers who want to shop using their device desktop with like a PC or laptop. Similar to the Lazada icon on the Baidu Browser home page, the icon also appears in the site's "Hot Area" Hao123. Just click and the user is immediately directed to the Lazada Indonesia page.

"We believe that our collaboration with Baidu will bring convenience to Baidu and Lazada users, by providing a hassle-free shopping experience," said Andry Huzain, SVP Marketing & Business Development, Lazada Indonesia.

This collaboration certainly opens up many good opportunities to increase sales from both parties. It is hoped that many Lazada Indonesia customers will flock to download Baidu Browser to get special offers through browser The.

[photo illustration: Shutterstock]