BBM Closes Offices in Singapore and Canada

Creative Media Works (CMW), the company that manages BBM, confirmed the closure of offices in Singapore and Canada in an effort to improve efficiency. However, the company claims that BBM operations will continue as usual.

To DailySocial, COO BBM Hermawan Sutanto said, this restructuring step will affect all employees in Singapore and Canada in the form of layoffs. There are around 120 employees affected by this process.

There is no plan to reduce staff in the Jakarta office. However, according to sources DailySocial, it is stated that there will be employees who will be outsourced to help develop other platforms within the Emtek Group.

BBM itself is reportedly not achieving the expected growth throughout 2018. The restructuring is expected to reduce costs for operations, while looking for the right business model for the platform. messaging managed by Emtek Group since 2016 this.

The Emtek Group and BlackBerry partnership for BBM is worth $207, 5 million (more than IDR 2,7 trillion at current exchange rates) over a period of six years -- through 2022.

BBM is currently positioned as a super app with integration into payment platforms (Dana), shopping platforms (Bukalapak), and entertainment platforms (Vidio, games, comics).

According to App Annie data, BBM is not included in the five best applications, based on average monthly active users, in the Social and Communications category throughout 2018.

We do not get the latest data on active BBM users, either globally or in Indonesia. In 2016, when the management of BBM was taken over by CMW, it was stated that there were around 60 million active BBM users in Indonesia.