Ayopop's Commitment to Increase Financial Inclusion through Technology

According to the 2017 Global Findex World Bank survey, 96,6 million of Indonesia's 250 million population (almost 40%) do not have a bank account. This large cake becomes a joint homework that must be completed by all parties. Fintech players can also take part by offering technology so that penetration can occur faster. This solution is offered by the Ayopop bill payment application.

VP Branding, Content & Social Media Come on pop Pribadi Prananta said that the majority of Ayopop's users came from third-tier cities out of a total of around 900 thousand users. To facilitate users from these circles, Ayopop made a number of innovations, including preparing Ayopop access with a USSD code to make it easier for users who still use feature phones.

This innovation, according to Pribadi, is still in the development stage in collaboration with a telecommunications operator, so it cannot be explained in more detail. In addition, his party also routinely adds balance top-up channels with offline partners. Among them are Alfa Group (Alfamart, Lawson, Dan Dan), BNI 46 agents, and BTPN Wow.

The partnership with this offline retail network has, in fact, been enough to encourage the convenience of top-up balances for users. The reason is that almost 80% of transactions that occur in the application are carried out via the AyoSaldo e-wallet. As an illustration, quoted from Ayopop statistics, the growth of top up balance transactions through Alfamart has reached 270 times since it was officially announced in September 2017.

Personally, I see that users tend to choose top up balances, one of which is because it is easy to manage their own needs. Meanwhile, if you have to rely on Alfamart for every transaction, in the end it will be inconvenient for users.

"Among middle low Many of them don't have a bank account, Ayopop has a complete solution for bill payments with easy top up options. If there is a balance, they can control it themselves," he explained to DailySocial.

The size of the Ayopop application is also quite friendly, only 9,8 MB, so it doesn't eat up the user's smartphone memory capacity. The UI/UX design is made as simple as possible so that it is easy for even ordinary people to operate.

Innovation for young people

Personal continued, the company is also developing features for young people by immediately releasing AyoCatat, to make it easier to pay routine bills with attractive visuals. The spirit that this feature wants to transmit is to educate people to be more tidy in recording expenses.

In fact, users will be invited to save money from every payment made through this feature, which will be cheaper than paying one by one. This feature is still in beta stage, it is planned to be rolled out en masse in the first quarter of next year.

" Ayopop also provides user loyalty features with attractive visuals with the objective of getting people to do non-cash transactions. This feature will also be available next year."

In addition, content related to financial tips and information for young people is quoted from various media portals so that users get the latest information without having to leave the Ayopop ecosystem.

The company is still in the registration stage as an e-money service provider at Bank Indonesia, if the permit has been pocketed it will certainly make it easier for the business to become more massive. The possibility to develop the QR code feature is also at hand.

Ayopop has been around since 2016, has 19 payment categories consisting of 500 products. These include purchasing credit, electricity tokens, BPJS, game vouchers, insurance, electricity bills, education, property, e-money and much more.

It is claimed that Ayopop has been visited 9 million times every month with 1 million screen views every day. Transactions that are processed every month are claimed about 1 million times. It is targeted that next year Ayopop can process up to 29 million transactions, from the current position of 12 million transactions.

"During the last two years until the middle of this year, we have always grown organically. Next year we want to be more aggressive [marketing strategy]. funding nothing new," he concluded.