AXA Mandiri Offers Life Insurance Packages Through E-Commerce Site Tokone

AXA Mandiri offers a new way to purchase term life insurance packages. Instead of meeting with insurance agents and filling out various forms, they provide convenience by purchasing packages online (named Mandiri Secure Plan) on e-commerce sites. Tokone. As we know, Tokone is managed by one of the owners j AXA Mandiri, namely Bank Mandiri, and founded in 2011.

AXA Mandiri offers three packs that can be chosen by consumers, depending on the amount of premiums and the amount of insurance that can be claimed. Because payments at Tokone are only via Mandiri credit cards, insurance can be automatically charged every month for the next five years. Regardless of whether the insurance value offered attracts attention or not, the technique of selling insurance packages through e-commerce sites in our opinion is interesting and shows that not only physical consumer goods can be sold there.

AXA Mandiri President Director Jon Sandham in a press release said, "Nowadays people are comfortable to carry out their financial transactions via the internet where they don't need to visit a bank branch office but only with the touch of a finger or a mouse click. Responding to this situation, AXA Mandiri wants to capture a market gap AXA Mandiri is now targeting electronic transactions as one of its distribution channels. This is also part of AXA Mandiri's strategy to diversify our alternative distribution channels. We want to maximize the use of the internet in increasing penetration of the insurance industry by presenting digital-based insurance products."

Tardi as EVP Coordinator of Consumer Finance Bank Mandiri added, "As the only transaction media online payment gateways owned by Bank Mandiri, Tokone wants to continuously improve services and meet increasingly dynamic customer needs through collaboration with various merchants. This is in order to continue to attract Indonesian residents to make online transactions. The launch of the Mandiri Secure Plan through Tokone is one of the steps to innovate in meeting the needs of customers to obtain the right protection for themselves and their families."

Tokone uses 3D Secure facilities (VBV and mastercardsecurecode) to ensure the security of payments using credit cards.