Amartha Recipes and Memories Coffee Keep Business Growth During the Pandemic

In the discussion session at the #BUMNStartupDay2022 event, the Co-Founder & CMO were also present Memories Coffee Cynthia Chaerunnisa and Founder & CEO Amartha Andi Taufan Garuda Putra. Both agreed that the pandemic had accelerated their business growth, on the other hand, it also helped maintain and increase employee productivity.

In order to continue to grow post-pandemic, each of these leaders also revealed their strategy and product advantages, and future plans to be able to present products that are relevant and useful for their target users.

Applying the concept hybrid for employees

The topic discussed in the session was how companies can manage employee productivity in order to get positive business growth. One of the ways that Amartha later applied was to apply WFH work to employees during the pandemic. According to Taufan, if applied correctly, the concept of working at home or working in an office can increase employee productivity, if it has been determined from the start. goals or targets to be achieved.

The company also does not limit the freedom of employees to work during the pandemic and now when conditions are starting to recover. The company agreed that the concept hybrid is still relevant and has proven to be able to increase employee productivity. Currently Amartha has about 5 thousand employees.

"During the pandemic we enforced all WFH, but because from the start goals It has been determined that what is to be achieved is ensured that everything is in line with the company's mission. Our focus is to encourage accountability and collaboration with other teams," said Taufan.

The same thing is also applied by the management of Kopi Kenangan. Even though their staff consists of employees in the o and in the office, but to maintain the productivity of all work, flexibility and supervision in accordance with the company's SOPs are continuously applied by the company. Currently, Kopi Kenangan has around 400 employees.

Focus on innovation

Since its inception in 2010, Amartha has remained consistent with their initial mission, namely to provide access to financing to those who have not yet received such access. Now in 2022, the company wants to digitize more rural areas, while helping more rural MSME players gain access to finance.

"Amartha's current mission is how we can help people who are still underserved to be able to obtain financing and improve welfare. Starting from 2010 in Bogor, Amartha has been running for 12 years now," said Taufan.

If at first they did not focus on developing technology, but since 2015 the company has started to focus on services microfinancing that connects investors from institutions, banks, to individuals as partners to be able to provide access to financing for MSMEs.

Currently the company claims to continue to experience growth in rural areas, and has reached around 35 thousand villages. In the future, the company has a target to be able to continue to invest in more rural areas throughout Indonesia, so that access to finance and capital becomes more equitable.

"Hopefully those who live in rural areas will also be able to participate in the digital economy. In accordance with our mission, apart from providing financial access, we also digitize the rural and informal economy," said Taufan.

Similar to Amartha, Kopi Kenangan also has plans to improve their services by presenting more diverse product variants. Not only focusing on drinks, but the company also wants to add variants of food products and other products. In addition to beverage products, currently Kopi Kenangan already has food products such as Roti Story, Chigo and Sweet Memories.

"When we first opened Kopi Kenangan, it was like we were just an ordinary coffee retailer. Then we also had a mission on how to become tech enable company, said Cynthia.

In 2019 the company has launched the Kopi Kenangan application. Through this application, users can get special offers that can only be enjoyed if they place an order through the application. Although still using marketplace for ordering services and delivered, however, the company currently has plans to drive app usage to target users.

"In addition to offering promotions using the application, we can also see user habits. Do they make purchases in the morning or evening. From there we can make purchases targeting, what can be given to users," said Cynthia.

After holding unicorn status in 2021, the company still has plans to add several new locations in Indonesia and also expand abroad. Malaysia then became the country that Kopi Kenangan planned to target.

This year, Kopi Kenangan also entered the FMCG sector with its first product, Kopi Kenangan Just For You. Meanwhile, Kopi Kenangan has sold 40 million cups throughout 2021. Now, the company has 672 outlets spread across 45 cities in Indonesia.