1. Startups

Agate Strengthens B2B Line, Forms Special Unit for 3D Game Development

The contribution of the B2B2C segment reaches 90% of Agate's total business; has a presence in Canada, Germany, South Korea and Japan

Startups game developer from Bandung Agate announced Vertx Break, sub-braned specifically for development game 3D. Sub-brands This is the second, after Level Up which Agate announced in 2019.

This step is part of the strategy Agate deepening the B2B2C business which is the company's main focus, considering its significant contribution of 90% compared to the B2C segment of total business last year.

In a press conference held by Agate at its head office in Bandung today (16/1), Agate Co-founder & CEO Shieny Aprilia said that the formation of Vertx Break was motivated by the increasing needs of development companies. game Global companies are increasingly dependent on third parties to help speed up production game.

"Demand that nature most sought after part Article, deep cause life cycle Produksi game need businesses to fulfill these needs because they cannot depend on internal resources alone. We see this need getting bigger, especially for 3D and high quality, plus game-ready, "He said.

Agate Chief Strategy Officer Cipto Adiguno added, industrial developments game which is growing rapidly globally, also demands high quality content from consumers. Creating new IP (Intellectual Property) is predicted to be increasingly difficult because of the large risks. That's why the remaining alternative is to develop from the old IP or make a sequel.

In order to achieve these expectations, companies usually need the presence of business partners with capabilities and a good reputation. Agate answered this need by forming Vertx Break which focuses on 3D Stylized Art high quality and game-ready. The services include: 3D Character, 3D Equipment & Outfit, 3D Environment Propsand 3D Hard Surfaces.

This combination allows the resulting work to be not only visually attractive, but also ready to be applied to products game overall. It is considered that the advantages of Agate are not yet available to many global companies.

“Generally, many companies don't have one pipeline that rigid for a game new. Must multi-test and there is no structure to include Article in a manner rigid. In this situation we already have experience which can beCustomized and in-customized according to their needs," added Cipto.

The target users are development companies game AA scale in Europe. According to Cipto, development and genre characteristics game in the area is in line with the portfolio game What Agate has been working on so far is focusing on consoles and PC.

There are already several clients from Europe and Southeast Asia who are currently using the services of the Vertx Break team. The team consists of eight people with technical expertise and artistic vision who draw on Agate's experience in creating a number of game using Unreal Engine and Unity. Multiple portfolios game that the Vertx Break team has worked on, such as Street Fighter, Marvel vs Capcom Infinite, World of Tanks, Final Fantasy XIV, and World Warcraft.

The business model used at Vertx Break is buy break, the most common in the industry game for a external game development. “But we are also very open to input services another belongs to Agate to Vertx Break.”

Head of Vertx Break Agate Ar Cahyadi Indra said, "This focus allows us to build conversations that are more relevant to business strategy art outsourcing we. Through our unique approach as game art development partner that resourceful and adaptable for need 3D Art Development, businesses we can save a lot of customization and repair time by collaborating with Agate.”

Agate Plan

As part of Agate's plan to strengthen B2B2C, apart from introducing Vertx Break, the company will also continue its regional expansion into the American market by forming a representative team there to expand its business portfolio (co-development). So far, Agate has been present in four countries, namely Canada, Germany, South Korea and Japan.

At the same time, the company also continues to improve internal development processes and improve quality output through R&D project initiatives with previous partners which have been successfully implemented. They are Naver Z, PQube, and Freedom Games.

Lastly, Agate is committed to developing the expertise of local talents and their leadership qualities to encourage accelerated industrial growth game in Indonesia through Agate Academy. Currently there are 248 Agate employees with the head office in Bandung, West Java.

More Coverage:

In the past year, Agate has consistently played an active role in promoting the industry game local. It was recorded that more than 35 events in the international arena, most of which were held in Europe and America, were attended.

Apart from that, Agate also established new partnerships with 5 global companies, namely ISKRA, Naver Z (ZEPETO), PQube, Ifland, and Sekuya. Agate also released 14 global projects and started 4 projects game Recently, this achievement has increased compared to the previous year.

Quoting from Statista data, entering 2024, the market video game global revenue is projected to reach $282,30 billion with an increase of 13%, and is expected to grow by 8,76% (YoY) between 2024 and 2027, resulting in a projected market volume of $363,2 billion in 2027.

Apart from that, Agate predicts several aspects that will grow in the industrial sector game this year, among others games franchise who will continue to dominate; It is possible that new consoles will enter the market, which could open up many new opportunities for developers game around the world; as well as use Artificial intelligence (AI) which can help speed up the development process game.

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