After Telkom Incubation, Eresto Presents SaaS Solution for Restaurant Management

The rampant development of the culinary business in the country and the increasing need for restaurants/cafes for cloud-based digital solutions, made Yasmin Shahab and his older brother, Azmiah Shahab (Ami), decide to focus on developing and marketing the Eresto application under the banner of PT. Eresto Digital Indonesia in 2016.

Yasmin and Ami still have many problems in terms of management / business systems for restaurants and cafes, which causes many culinary entrepreneurs to close their businesses in the first year.

"Starting from ineffectiveness in the system, lack of control to problems in marketing, which can be solved with a technology (IT) approach," said Yasmin, Founder and Chief Financial Officer. You'reto.

Eresto product development began in 2013. In the early stages of development, Eresto was selected to participate in Telkom's incubation program in Bandung Digital Valley in 2013 until the product validation stage and market. The Eresto application idea won the INAICTA ICT Award from Kemenkominfo RI in the same year for the Small Medium Enterprise category.

Excellent features

For consumers, Eresto provides features self-order. Visitors can place orders and pay from their respective tables. By using Eresto, restaurants and cafes automatically reduce paper reduction due to all order and receipt digitally processed. Eresto for consumers is currently available for the Android platform, although I haven't found it on Google Play yet, while the iOS version is still in development.

For the restaurant version, access is done through a browser. Eresto is said to be able to be used from upstream to downstream, including order management, inventory management, to financial recording systems.

"Integrated digital restaurant management system we provide complete features that allow managing restaurant starting from basic - front end at the outlet - up to back end such as stock/warehouse inventory (inventory) as well as financial/accounting features,” explained Yasmin.

This service provides a subscription concept with several packages served as needed, starting from IDR 300 thousand per month. So far, most of Eresto's clients are Bandung-based restaurants.

“Currently we are using an upfront payment system for and a monthly payment system for cloudher," said Yasmin.

He continued, "In the future, as more restaurants join, we can rent out the system completely so that more restaurants can join."

In addition to independent restaurants, Eresto is also claimed to be able to facilitate restaurants that have many branches in an integrated manner real-time. The restaurant can also manage the data of their customers with several CRM features.

This system can be run in the cloud totally or completely hybrid, so that internet infrastructure constraints are not a fundamental problem.

In addition to serving the Bandung and Jakarta areas, Eresto claims to get a lot of requests from other regions, such as Bali, Sumatra and Kalimantan. Currently Eresto is said to be exploring cooperation with local franchises which already has dozens of branches in major cities in Indonesia. One of the reasons restaurants want to join using Eresto is their desire to replace the POS system that has been used so far.

Especially for POS replacement applications, also available Pawoon, although the solution is not as complete as Eresto.

Funding and hope for the future

"We have received initial funding from the Telkom company in the product validation and consumer validation stages," said Yasmin.

Being a finalist at the Mandiri Hackhathon event, an event held by Bank Mandiri and IBM a few months ago, became an entry point for investment from angel investors who attended the event.

With the existing initial investment and revenue generation from the business model, Yasmin hopes that more restaurants will be helped through Eresto. In the future, Yasmin hopes to obtain further funding from venture capital to improve product quality.