1. Startups

5 Right Ways to Do Startup Pitching

Starting from finding suitable investors, curating pitching stories to doing follow-ups

Before you raise funds for investors who have been targeted, it's a good idea to first learn the background, favorite startup types and the amount of investment that potential investors usually provide. This is important to do, so that you as a Founder can get an overview and of course the right background to start approaching investors. Article The following will explore 5 good ways to find the ideal investor for your startup.

Find the right investors

Not all investors have the same criteria in terms of the startup funding stage they choose. Some investors only focus on series A funding or seed-funding. The best way to do this is to categorize these investors in the following 5 characteristics:

  • Investment stages (seed, series A, B, C)
  • Funding amount/amount
  • How much investment has been made in the last 6 months
  • Interested startup categories
  • Location as funding focus

Curate your story

Most startup founders have a habit of telling investors all the background, history, and vision and mission of the startup when they are doing it pitching. So that your story can be summarized in a dense, clear and concise manner to the point, first curate your story before doing pitching in front of investors.

Do pitching professionally

When doing pitching, You as a Founder must have two mindset crucial ones, including why you are the best person and why investors are willing to invest. Start pitching You open the presentation by discussing traction, users, products, competitors to trends in the market.

See the whole picture

Try to provide 'reasonable' facts and background when you do pitching with investors. Avoid over-delivering or boasting about your own ideas. Make sure you understand the business you want to run broadly. As a Founder, you are also responsible for providing an overview of who your startup competitors are, the targeted market, financial management, legality to policies.

Follow up over pitching

Not all startups get the opportunity to meet with investors, if your startup is successful in holding meetings and pitching directly with investors, don't forget to do follow-up to investors after pitching conducted. Simple ways that can be done include saying thank you, sending further information, to arranging the next meeting.

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