5 Examples of Startup Businesses in Indonesia

In recent years, examples of startup businesses are increasingly familiar to millennials. A startup business is a new business or start-up company that is in the development stage to find the right target market and can become a much bigger business.

According to Paul Graham, a startup is a company designed to grow quickly. Meanwhile, according to David Kidder, author of the startup playbook (2012), startup is a new business that was initiated with an original focus on growth.

Companies that can be categorized as startups have several characteristics, including; the company is less than 3 years old, the number of employees is less than 20 people, still in the developing stage, the income is less than US$100,000 per year, generally operates in the technology sector, and usually operates through the website.

Indonesia itself is in fifth position in the world with 2.193 startups in 2019 after the United States, India, Britain and Canada. This indicates that there are many examples of startup businesses in Indonesia that have emerged and developed so that they become established companies.

Here are 5 examples of startup businesses in Indonesia from various categories:

1. Gojek

Image source: depositphotos.com

Gojek was first founded in 2010 by Nadiem Makarim, Kevin Aluwi and Michaelangelo Moran. Gojek is a startup company from Indonesia that provides transportation services through motorcycle taxi services. Gojek developing simple and useful features, so that the company is successful in making a positive impact on people's daily lives.

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2. Tokopedia

Image source: tokopedia.com

Tokopedia is a startup company in the field of E-commerce or shopping shop online which was founded by William Tanuwijaya and Leontinus Alpha Edison in 2009. This company that has transformed into a unicorn has an impact on Indonesia and even Southeast Asia, you know! It is proven that to date, Tokopedia has become the most visited and used marketplace by the people of Indonesia.

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3. Traveloka

Image source: travel.detik.com

Traveloka is a startup company that provides online flight, train, bus and hotel booking services with a focus on domestic travel in Indonesia. The company was founded by Ferry Unardi, Derianto Kusuma and Albert Zhang in 2012. It was eroded in 2020 due to the pandemic, but Traveloka was able to survive and rise to be able to compete for an IPO in New York in 2021.

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4. Akulaku

image source: akulaku.com

Akulaku is an Indonesian multi-finance startup company that provides unsecured loans, KTA without credit cards and shopping facilities in various e-commerce. The company was founded by Li Wenbo in 2016. Throughout 2020, Akulaku posted a financing disbursement growth of 40%.

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5. Startup Friends

Image source: Temanstartup.com

Friends Startup is a social media platform for business people founded by Leivino Krisdeni at the end of 2020. This startup is a community-based forum, its content is about business information such as news, facts, learning, and sharing via Instagram, Spotify (podcast) , as well as offline activity; seminars or workshops. Friends Startup serves and fulfills the needs of MSMEs.

https://temanstartup.com

So, those are 5 examples of startup businesses in Indonesia. Are you familiar with some of the startups above? Of course, by utilizing existing technology, the startup business example services mentioned can help us be more productive every day.

Disclosure : This article was written by Muhamad Dika Wahyudi