10 Important Terms that Beginner Digital Marketers Must Know

In this technological era, marketing has been done through digital media. The media used are also increasingly diverse, ranging from websites, social media, to using the services of social media celebrities.

This update of the media used has caused many new terms to enter the world of digital marketing. The new term becomes mandatory because over time it is often used by people who are involved in the world of digital marketing.

1. Affiliate Marketing

Affiliate Marketing This is a practice we often see in TikTok videos, where people give recommendations for an item they use and provide a link to buy the item in the yellow basket.

When someone buys in the yellow basket, the person who makes the recommendation will get a commission. So affiliate marketing is a commission payment system to one party who has successfully offered goods or services sold by a company.

2. Social Media Marketing (SMM)

The number of social media users, causes companies to try to promote on social media. Social Media Marketing different from playing social media in general, because there is a marketing purpose. So that in its implementation it involves a process so that the audience is interested (engaged) with content created on social media.

In addition, the content created must also have a certain character because it will become the company's branding on social media. Branding this will be the company's image in the community through the profile and interaction that is built with the audience.

3. Search Engine Optimization (SEO)

For those of you who often search for something through Google or other search engines, you will often see SEO practices. This SEO is a way to maximize website-based writing to get to the top of the search page by keyword what internet users are looking for.

This SEO is organic and costs nothing, but it takes time to get to the front page of at least three months.

4. Search Engine Marketing (SEM)

SEM is still the same concept as SEO, but has a difference. SEO is an organic method, while SEM is a paid method. SEM is advertising that is paid by companies to have their posts or products appear in the top searches of search engines.

5. E-mail Marketing

Do you often get emails containing promotions on Email? Well, this is email marketing created by the company as a promotional approach to consumers.

In the process, there are bounce e-mails where e-mail marketing campaigns failed to deliver due to various factors. You can find out the percentage of recipients e-mail which opens a promotional message from the number of consumers who enter the database through the process open rate.

6. Influencer Marketing

Have you ever come across a particular review or advertisement involving content creator. Now, campaign involving content creator it is influence marketing commonly used by brands on social media to achieve certain communication objectives.

7. Retargeting

If you have ever searched for something on the website that you are looking to buy. After you search for other things on various websites, and the ads on the first website keep showing up.

Well, that's the name retargeting. This strategy aims to get the audience to come back to visit the website. It could be just to look around for the lost, or even to buy the advertised product.

8. Call to Action (CTA)

Have you ever read an ad or a caption where in the end you as a reader did something related to a purchase or visited an advertised social media profile. Short messages that provoke doing something (action) is what is called a CTA.

9. Landing Page

When you view Instagram or Facebook Ads, and you click on the link listed, you will be directed to a website page featuring a variety of products. So, landing page redirect you to a website brand to see specific information about the products or services they offer.

10. Engagement rate

Engagement Rate is the percentage of how the content you have created on social media or blogs interacts with your followers. Interaction built through comments, likeand share. The higher it is engagement rate, the content you produce is getting better because it can understand the audience.