DSInnovate Report: Development of E-commerce in Indonesia 2020

Business E-commerce continues to grow in Indonesia, not only facilitating consumer needs, but also bridging MSMEs to be widely connected with potential customers. The latest e-Conomy SEA 2020 data shows the Gross Merchandise Value (GMV) generated from this sector in Indonesia reached $32 billion or equivalent to 465 trillion Rupiah, becoming the largest in the internet economy.

Not only that, judging by its development over the past decade, the platform E-commerce able to play a role as a locomotive for digital economic growth in Indonesia. Success E-commerce helped popularize various other digital services, such as financial technology services, smart logistics, digital business governance, and succeeded in empowering traditional businesses such as warungs with a partnership approach.

To explore the extent of service E-commerce develop and have an impact on the Indonesian people, DSInnovate released a research report entitled "The Power of E-commerce Spectrums". This report consists of four main topics, covering

• An overview E-commerce in 2020; summarizing developments, business models, to landscapes E-commerce in Indonesia.
• The dynamics of user habits; summarizes user preferences in using the platform E-commerce to meet their needs; including the impacts that have been successfully created from the side of buyers and sellers (especially SMEs).
• Business drivers in the ecosystem E-commerce; see the various innovations and strategies carried out by players E-commerce to win the local market.
• Future E-commerce; projecting service development E-commerce in the next few years.

This report collects data obtained from quantitative research through surveys (buyers and sellers), qualitative by speaking directly to parties involved in the ecosystem, and analysis of various related data/reports. For complete data and findings, download the report via the following link: The Power of E-commerce Spectrum.