Viruma Develops Metaverse Technology, Helps Developers Market Property

Virtual world metaverse maybe its adoption is still popular for games or other entertainment activities. However, this virtual technology has also begun to be used for education, health and marketing.

Viruma, which has just received funding from CyberAgent Capital, is developing a Virtual-as-a-Service solution that allows property developers to introduce their products to potential buyers interactively.

This product is exhibited through a 3D Virtual Maquette solution which allows customers to visualize the shape of the property and its surroundings before making a purchase; also a Virtual Show Unit with Virtual Reality (VR) 360 technology to help customers experience and interact with the property directly.

To DailySocial.id, Director of Indonesia Office CyberAgent Capital Kevin Wijaya revealed that so far property developers usually rely on traditional media, such as brochures and pamphlets, to introduce their newest projects. Or, they use social media, such as YouTube, to show their projects through 2D/3D video content.

These methods, he said, limit the ability of property developers to introduce their projects to potential buyers. Indeed, the virtual concept was first used in the property sector, and it took more effort to convince property developers to use Viruma's solution.

"However, all our clients who use it claim to have received it feedback positive from potential buyers. From the expo they created with the Viruma solution, they experienced an increase in interest of 10%, visitor growth of 300%, and 100% conversion rate from prospective buyers," said Kevin when contacted DailySocial.id, Thursday (23/4).

Apart from that, digital penetration in the real estate sector is not enough, especially the sales aspect which is the spearhead of property development business actors.

Kevin said that currently Viruma is handling 14 property projects from six developers, not including a number of other pending projects in pipeline. Viruma's clients are large property developers, such as Sinarmas Land, Agung Podomoro, and Ciputra.

"We have received many requests from small to large property developers to explore Viruma technology," he added.

Meanwhile, new funding from CyberAgent Capital will be used to increase R&D, as well as Viruma's business/marketing development. Quoted from the official website, Viruma is developing other solutions, such as Virtual Environment, Virtual Facility, and Viruma Micro Gallery.

For your information, digital ecosystem in the property sector currently filled with services for buying and selling/renting/managing property, property listings, until applying for a mortgage.